Associate Vice President - Go To Market Leader - U.S. LillyDirect

We’re looking for people who are determined to make life better for people around the world.

Organization Overview :

US Consumers navigate considerable complexity in leading their healthcare, and their experience is often vastly different from the personalized, seamless engagements we’ve come to expect from the banking, retail, and travel industries.

While the pandemic led to innovations in virtual care, alternate models for distribution, and coordinated health and wellness solutions, these innovations focus on specific points in the patient journey versus a comprehensive, end-to-end patient experience.

Launched in January 2024 for people in the U.S. living with obesity, migraine, and diabetes, LillyDirect is an industry-first digital healthcare experience to support and empower patients on their care journey.

Through this new operating model, Lilly strives to improve patient access to care, help reduce healthcare costs, and enable better outcomes for people living with chronic disease.

The rapid uptake of LillyDirect since its launch underscores the significant unmet need of people struggling to navigate the complex U.

S. health care system. As such, we are seeking to expand our offerings and scale business operations to enable better outcomes for patients.

Position Overview

As a member of the LillyDirect leadership team, the Go-To-Market Leader will play a pivotal role in launch success, business growth, and market presence expansion by leading a high-impact team responsible for the development and execution of go-to-market strategies for LillyDirect product advancements and target audience evolution.

This role will report to the General Manager - U.S. LillyDirect and will have direct reports.

Key Responsibilities

Objective 1 : Develop LillyDirect Go-To-Market (GTM) Strategies

Develop go-to-market strategies for LillyDirect Platform and evolving businesses, specifying target audiences and ensuring compelling, differentiated positioning

Accountable for core messaging and content development to increase target audience reach and acquisition, using direct response marketing tactics and tools such as A / B testing for rapid optimization

Accountable for access point and channel strategy, including PESO and Media to deliver on reach and traffic goals; accountable for LillyDirect participation in the annual Centralized Media Planning and Buying process and collaboration with Media team for subsequent buy up or media plan refinements

Partner with Global Customer Office & Corporate Communications to ensure congruency across external engagements and corporate initiatives

Ensure understanding of Lilly Master Brand strategy, how it impacts LillyDirect positioning and asset development, and identify potential integration of LillyDirect into Lilly Master Brand efforts

Objective 2 : Accountable for GTM Execution and Optimization

Coordinate across functions to ensure on-plan execution of go-to-market activities for successful market entry and rapid growth

Partner with BU product teams for appropriate inclusion of LillyDirect GTM messaging in product marketing and / or field team training and verbatims

Accountable for ensuring availability of data-driven insights to adapt strategies and make informed decisions in collaboration with Business Transformation and Analytics Leader;

establish and supervise key performance indicators to assess the success of GTM strategy

Lead market and competitive analysis efforts, including continuous monitoring of market dynamics, customer feedback, and competitive moves;

move quickly to adapt to market events and voice of customer

Collaborate with Business Transformation & Analytics and to solve for needs across the martech and data stack, owning key marketing infrastructure projects and building the case for strategic investments in systems and tooling to make data-driven decisions and drive personalization

Accountable for GTM budget, ensuring efficient allocation of resources with best possible return on investment

Objective 3 : Development & Coaching of Impactful Team

Develop, retain, motivate and recruit top marketing talent

Champion and cultivate an inclusive, safe-to-speak culture and working environment

Mentor and help develop teammates across LillyDirect and cross-functional partners

Lead performance and development of direct reports

Demonstrate Team Lilly Leadership behaviors and expect Team Lilly behaviors of direct reports

Basic qualifications :

Bachelor’s degree in business, marketing, or related field; MBA or advanced degree preferred

Minimum 5 years of marketing / go-to-market leadership experience

eCommerce or digital healthcare market experience, preferably in startup environment

Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.

g., H-1B or TN status) for this employment position.

Additional skills and preferences :

Experience with PESO and media planning, including measurement

Experience with developing and deploying direct response marketing tactics

Demonstrated leadership and collaboration skills, including executive-level influence

Strong results orientation combined with excellent judgement and problem-solving skills; record of go-to-market success

Ability to think strategically and roll up sleeves to lead execution; experience working in white space and driving clarity

Outstanding communication skills, including executive-level summaries and presentations

Strategic agility with demonstrated successful leadership of large, complex, cross-functional projects

Experience working with agency and external partners

Location

Indianapolis

Travel Percentage

10-20%

Lilly is an EEO / Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles.

Our current groups include : Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities.

Learn more about all of our groups.

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