Coordinator, Enrollment Communications

Job Description

Job Description

POSITION SUMMARY :

The Enrollment Communications Coordinator is a member of Westminster University’s Enrollment Management Division. Enrollment Management is a collaborative team committed to providing and supporting services that attract, enroll, and retain students.

The Enrollment Management division seeks to offer a student-centered, service-focused, and innovative enrollment experience that supports the university’s strategic priorities.

As part of these efforts, the enrollment communications coordinator is a decision-maker on the enrollment management communications team who is expected to implement content strategies in both digital and print media.

This includes coming up with new ideas, gathering and telling good stories, using database tools to support communication, and writing for varying audiences.

An overarching goal for the person in this position should be to communicate Westminster’s student value propositions and strategic enrollment priorities clearly and efficiently.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Writing and Creation

• The coordinator is required to write and develop fun, engaging, and strategic copy for communication to targeted audiences such as prospective undergraduate and graduate students, parents of prospective undergraduate students, high school counselors, and outside partners.
• The coordinator should actively seek out industry trends and best practices and be able to confidently share those ideas with the team and implement them across channels.

The coordinator should also be open to seeking innovative ideas from beyond higher education that can help Westminster distinguish itself.

Collaboration

• The coordinator must be comfortable developing positive working relationships with the enrollment team, on- and off-campus partners, and the Office of Marketing and Communication.
• The coordinator also works with other members of the enrollment communications team on print and design projects.

Database Management

• The coordinator is responsible for monitoring, building, implementing, and revising communications using Westminster’s customer relationship management software (Slate), making basic HTML source-code edits, and using Microsoft Office and social media apps.
• The coordinator is expected to have a level of relentless curiosity and determination to solve issues to ensure data and processes are effective and correct.

Leadership and Training

• The coordinator is part of the middle management team and must work both collaboratively and independently to make decisions about enrollment communications and train enrollment management team members on effective communication practices.
• Many of Westminster’s non-communication team colleagues draft their own content, and the coordinator should feel confident making brand and grammar edits and providing support as needed.

The supervisor of this role (enrollment communications manager) provides final edits when necessary.

Storytelling

The coordinator must have a strong affinity for storytelling and the skills to identify, gather, and write stories in varying lengths.

Sometimes we need an article for the website; sometimes we need two sentences in an email.

Campus and Divisional Engagement

• Be a member of one of the Enrollment Management Action Teams contributing to the division’s overall success.
• Engage in campus events and enrollment activities, including Admitted Student Day, New Student Orientation, and Commencement.

Diversity and Inclusion

• Promote an Inclusive Westminster through demonstration of the commitments included in the Westminster University Diversity Statement.
• Participate in developmental activities to increase understanding and awareness of issues related to diversity, equity, and inclusion both individually and as related to my field of work, profession or discipline.

MINIMUM QUALIFICATIONS :

• Bachelor’s degree and four years of related work experience or an equivalent combination of education, training, and experience
• Excellent written and verbal communication skills
• Working knowledge of The Chicago Manual of Style
• Demonstrated experience writing and creating branded content.
• Proven ability to develop strategy for, gather, and write stories across multiple channels.
• Excellent organizational skills
• Unyielding attention to detail
• Strong customer service skills and the ability to interface successfully with key individuals and groups on and off campus.
• Ability to self-manage multiple projects and deadlines at the same time.
• Proven writing skills across different platforms.
• Confidence for learning and working with technology, including CRM software and HTML
• Willing to make mistakes (and learn from them) in the search of excellence.
• Eager to have fun in the workplace and contribute to a positive environment.

PREFERRED QUALIFICATIONS :

• Enrollment communications experience at an institution of higher education
• Experience working with Slate by Technolutions (CRM)

ADDITIONAL RESPONSIBILITIES, select those that apply for this position :

• Supervision of assigned staff and / or student positions as detailed in the Supervisor Handbook.
• Considered essential personnel in cases of campus closure or emergency.
• May be designated as essential personnel in cases of campus closure or emergency.
• Other duties as assigned.

REQUIREMENTS, select those that apply for this position :

• Periodic overnight travel may be required.
• Extended hours, including evenings and weekends may be required.
• Ability to climb, balance, stoop, kneel, and crouch required.
• Ability to lift and / or move up to 50 pounds required.

Equal Employment Opportunity :

Westminster University is committed to a diversified workforce, equal opportunity, and nondiscrimination. To this end, Westminster prohibits any form of discrimination or harassment based on race or ethnicity, color, religion, national origin, sex, age, sexual orientation, gender identification, disabilities, genetic information, status as a veteran, or any other category or classification protected by applicable federal, state, or city laws.