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Lead Analyst - Marketing Analytics

VirtualVocations
Denver, Colorado, United States
Full-time

A company is looking for a Lead Analyst in Marketing Analytics.Key Responsibilities : Analyze marketing data to identify trends, opportunities, and areas for improvementDetermine critical KPIs for measuring success of key strategiesDrive ad hoc analysis projects as required by the Marketing Planning and Operations team and leadershipRequired Qualifications : Experience in SaaS marketing operations / marketing analytics functionProficiency in analytical techniques and their application to marketing challengesAbility to translate business objectives into marketing goals and measurementsProficiency in Microsoft Excel, Google Sheets, Salesforce, and GA4;

Tableau experience preferredExperience with pipeline and digital / website measurement preferred

16 days ago
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