Marketing Manager - Mid-Atlantic

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors.

Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region.

Greystar is the largest operator of apartments in the United States, manages more than 857,400 units / beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets.

Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit

JOB DESCRIPTION SUMMARY

Works with the marketing team and regional leadership to develop and execute strategic and tactical marketing plans and implements advertising, pricing, and other campaigns that drive traffic and occupancy to achieve optimum leasing and financial performance in line with Company’s business development plans.

JOB DESCRIPTION

• Assists in the development and execution of marketing strategies and programs that support achievement of the portfolio’s business development and financial performance goals by implementing action plans around marketing, advertising, sales, new development presentations, and client communications.
• Partners with property leaders and community managers to implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines, including using the internet, print advertising, referrals, outreach marketing, and other tactics, and appropriately selects marketing techniques that fit the property’s resident profile and market conditions.
• Provides additional and in-depth marketing support to under-performing properties by analyzing the current traffic and leasing performance, troubleshooting and identifying factors contributing to the performance, developing and implementing aggressive marketing, advertising, pricing, and promotional campaigns, and closely following up to evaluate results.
• Oversees and manages the development of creative communication pieces, promotional materials, presentations, websites, reports and training materials for an assigned portfolio of properties.
• Attends and participates in making presentations to prospective owners / clients to secure management agreements by preparing proposed marketing and advertising plans, developing reports that highlight the Company’s marketing success, and meeting with clients and owners to discuss short- and long-range marketing plans.
• Identifies and meets with advertising and marketing vendors, reviews proposed service contracts for preferred and favorable rates, recommends creative service providers, and monitors and manages advertising suppliers for product and customer service quality.
• Monitors markets for trends, forecasts, job growth, and other economic conditions which may impact occupancy and leasing effectiveness within the portfolio, recommends changes and response strategies to offset market downturns or opportunities, and provides feedback and recommendations to property management on improving struggling asset performance and maximizing revenue generation on performing assets.
• Supervises and manages regional marketing team members by interviewing, hiring, training, developing, and managing their performance.

Additional Compensation :

• Corporate Positions : In addition to the base salary, this role may be eligible to participate in an annual bonus program based on individual and company performance.
• Onsite Property Positions : In addition to the base salary, this role may be eligible to participate in weekly, monthly, and / or quarterly bonus programs.

Robust Benefits Offered* :

Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage;

costs discounted after 3 and 5 years of service.

Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 10 paid holidays.

Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.

• For onsite team members, 20-40% housing discount at Greystar-managed communities.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.
• Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and / or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.