Job Description
Job Description
CALPAK is looking for a part-time Community Manager to work up to 10 hours a week engaging on TikTok and Instagram. This role is for someone who has a strong knowledge of copywriting, social media trends and understands how to think strategically against the brands goals.
Requirements
- Community Engagement :
- Actively engage on TikTok, focusing on the comment sections to build relationships and foster positive interactions.
- Execute CALPAK’s community strategy by engaging with followers and proactively interacting with CALPAK-approved SEO terms, hashtags, brands, and influencers.
- Occasionally support engagement on other channels, including the Instagram Broadcast channel, to maintain a consistent and positive brand presence across all platforms.
- Encourage conversations and interactions, responding to comments and fostering a welcoming community atmosphere.
- Social Monitoring & Trend Reporting :
- Monitor community sentiment and engagement on TikTok, using Hootsuite and TikTok’s native tools for trend alerts and community insights.
- Identify trending topics, keywords, and cultural moments, providing reports to the CALPAK team to ensure alignment with current trends and timely reactions to key moments.
Parameters :
- Experience :
- At least 1 year of experience in community management, with a strong understanding of TikTok’s platform, including its comment dynamics and user behavior.
- Proven ability to align with brand tone and build relationships within online communities, promoting a positive brand presence, with a portfolio or writing examples demonstrating past work.
- Proactivity and Brand Alignment :
- Demonstrated ability to proactively seek out engagement opportunities and stay in tune with CALPAK’s brand voice and community engagement goals.
- Ability to maintain a positive and consistent brand presence across multiple channels, engaging with audiences in a way that reflects CALPAK’s values and personality.
- Tools & Resources :
- Proficient in using Hootsuite and TikTok’s native tools for trend monitoring, sentiment tracking, and reporting.
- Skilled at interpreting and acting on trend reports and social listening snapshots to keep the CALPAK team informed and responsive.
Deliverables :
- 2 hours daily engagement (10 hrs a week)
- 1 hour weekly TB meeting
- 1-2 hours of Basecamp administrative work
- TikTok will be the priority channel, with adhoc on IG (ex Broadcast Channel or support during high volume periods)
- Share 2-3 trending conversation opportunities a week with the social team
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