SEO Coordinator (Hybrid)

Overview :

Weedmaps is seeking an SEO Coordinator to join our dynamic team in the cannabis industry. The ideal candidate will have a passion for utilizing search engine optimization techniques to improve conversions, traffic, and revenue for brands.

This role will work closely with the content marketing and product teams to implement the organic strategy and play a key role in identifying new opportunities to improve organic performance.

The impact you'll make :

• Optimize on-page content and metadata to increase traffic and revenue generated by the organic channel.
• Create SEO content briefs to support the learn, news, and marketplace platforms.
• Support SEO-focused product enhancements by providing research, reviewing releases, and providing feedback as needed.
• Support the SEO strategy
• Monitor technical reporting for regressions and submit bug tickets as needed.
• Collaborate with the acquisition, lifecycle, social, and content marketing teams to leverage organic search data from editorial, strains, and marketplace to improve campaign performance.
• Support business units outside of product and marketing as needed with SEO consulting on projects.

What you've accomplished :

• BA / BS degree or equivalent practical experience
• 2 years of experience in SEO and digital marketing
• Understanding of on-page SEO, including keyword targeting and metadata optimization.
• Experience using keyword research tools such as SEMrush and Ahrefs.
• Comfortable working in Google Search Console, especially with the performance, indexing, and experience tools.
• Experience using technical SEO crawlers such as Sitebulb, Screaming Frog, Botify, or Lumar (DeepCrawl).
• Knowledge of local SEO and multi-market strategies.
• Excellent communication and collaboration skills.
• Passion for the cannabis industry and a desire to stay up-to-date with the latest industry developments

Bonus points :

• Familiarity with HTML, CSS, and JavaScript
• SQL or Python experience
• Experience using Wordpress
• Tableau or Looker Studio experience

The base pay range for this position is $67,000.00 - $75,000.00 per year

2024 Benefits for Full-Time, Regular Employees :

• Physical Health benefits : Medical, Dental & Vision :
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits :
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment / 529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning / fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave

Why Work at Weedmaps?

• You get to work at the leading technology company in the cannabis industry
• You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
• You get an opportunity to shape the future of the cannabis industry
• You get to work on challenging issues in a collaborative environment that encourages you to do your best
• You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
• Generous PTO and company holidays
• Numerous opportunities and tools to learn and grow your professional skills
• Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.

The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov / E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state / local laws, unless the accommodation presents undue hardship.

Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.