Director, Marketing Content

Responsibilities

Content Strategy - 30%

• Works with Assurant business and enterprise leaders to align marketing messages to business goals. Distillsplex ideas into clear, easy to understand content using established principles of digital marketing storytelling.
• Researches industry-related topics bining online sources, interviews and studies.) Researchespetitors to ensure differentiation.
• Develops and implements messaging framework processes to ensure consistency across a matrixed, global organization.
• Works with line of business and digital marketers to understand sales / marketing strategy, develop campaigns, define marketing key messages and product specifics.
• Lead annual content and campaign audits and assessments, and develop plans needed to execute rmendations and close gaps.
• Collaboratively define and roll out a global content operating model across key regions, distilling best practices, key messages and content assets globally.

Strategic Content Development - 40%

• Works with marketing andmunication stakeholders to develop clear,pelling positioning for products and services that present our global brand and our expertise in apelling, differentiated light.
• Work with marketers, subject matter experts and senior leaders to organizeplex ideas into clearly articulated value propositions andpelling campaigns.
• Ideates and develops high quality web content, ebooks, whitepapers, blogs, social content, email content, video scripts, etc.

optimized for search engines and targeted to a specific audience to achieve specific objectives.

• Build a web content calendar aligned to SEO optimization and link-building goals, ultimately attracting a qualified audience to our site and driving conversions.
• Plan an organic social calendar that aligns back to priority content topics, themes and IMC initiatives, as well as building on reputation topics such as CSR, employee engagement and timely holiday opportunities.
• Build and oversee content amplification plans aligned to meet goals.

Team Management - 30%

• Manages a team of copywriters, SEO researchers, copyeditors and proofreaders, serving as a mentor and sounding board to ensure consistent, quality output.
• Works in tandem with the Director, Marketing Design to ensure alignment between the content and design teams. Works in direct partnership with Director, Marketing Design for high value enterprise-wide campaigns.
• Ensures all content and copy development generated by the team is delivered to clients on time, meeting and exceeding expectations.

Meets regularly with team to ensure issues or ideas are heard and addressed. Generates reports on RoboHead to understand metrics and trends.

Works closely with channel teams to identify target channels for each effort and ensures content is versioned and optimized for each channel

Basic Qualifications

• Four-year college degree majoring in Marketing, English,munications or Journalism
• 3yrs+ managing content creators in an agency or corporate setting
• 5yrs+ copywriting, content and campaign experience for agency or in-house corporate creative team

Preferred Skills

• Strong digital / social content portfolio that demonstrates originality, innovation, problem-solving, personal expression and results-oriented content
• Strong ability to influence others and move stakeholders toward amon vision or goal. Highly effective presentation skills.
• Strategic thinker, able to connect the dots to distillplex ideas into a easily understood and differentiated stories.
• Able to collaborate with executives, marketers and designers, serving as a strategic marketing partner
• Understanding of the principles of scriptwriting. Able to work with videographers and motion graphics designers to deliver scripting fit for purpose.

LIRemote

AssurantProudCR

Pay Range : $99, - $165,

$99, - $165,

Any posted pay range considers a wide range ofpensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

Expected application deadline is

07 / 19 / 2024

If date is blank then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.

Helping People Thrive in a Connected World

Connect with us. Bring us your best work and your brightest ideas. And we'll bring you a place where you can thrive. Learn more at jobs.assurant.

For benefit information, visit myassurantbenefits. For benefit information outside the , please speak with your recruiter.

What's the culture like at Assurant?

Our unique culture is a big reason why talented people choose Assurant. Named a Best / Great Place to Work in 13 countries and awarded the Fortune America's Most Innovativepanies recognition in 2023, we bring together top talent around the world.

Although we have a wide variety of skills and experiences, we sharemon characteristics that are uniquely Assurant. A passion for service.

An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Assurant is a leading global business servicespany that supports, protects, and connects major consumer purchases. A Fortune 500pany with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world's leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

Equal Opportunity Statement

Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions. Job ID R-103588