OHO Interactive is looking for a Content Strategist to support our content-first approach to delivering goal-driven, user-centric website projects.
You will execute on a variety of content strategy deliverables, addressing key issues and opportunities identified through our comprehensive discovery while also setting the stage for successful post-launch management of relevant digital properties.
This is a remote position working with a fully distributed team.
Responsibilities :
- Lead content strategy engagements within website projects for assigned clients
- Conduct content inventories and audits, using tools such as Screaming Frog, Google Analytics, and Microsoft Excel / Google Sheets to collect and analyze data and yield key insights for improvement and optimization
- Conduct workshops, card sorts, or other exercises with clients relating to voice & tone, messaging architecture, style and language, content ecosystem mapping, and other topics as needed
- Translate high-level branding recommendations into actionable content guidelines and tactics for client teams
- Create and present sustainable content strategies for website projects, comprising messaging and brand activation, news and storytelling approaches, website governance, content prioritization, taxonomy and publishing strategy, and content operations.
- Create comprehensive website governance recommendations, addressing recommended model of governance, publishing roles and workflow, training, ongoing content quality assurance protocols, internal community building, socialization / rollout, and overall content operations
- Create style guides, content templates, content matrices, and other content strategy deliverables as needed
- Lead or oversee website copywriting or overall content development workflow for clients
- Support digital strategists and user researchers throughout website project discovery as needed, including stakeholder interviews / workshops, user research sessions, and overall strategy development
- Work with information architects and user experience designers to translate communications priorities into intuitive site organization and sustainable design systems
- Collaborate with digital marketing team as needed to identify relevant implications and opportunities for SEO, measurement, website personalization, and other relevant areas
- Identify technical considerations, if applicable, and problem-solve in partnership with relevant development team members
- Contribute to company sales and marketing efforts as needed (e.g. writing posts for company blog, helping create sales proposals, talking to prospective clients)
Ideal Candidate :
- Significant experience (approx 5-7 years) in a role involving web content strategy, information architecture and / or user experience design
- Strong oral communication and presentation skills
- Able to facilitate workshops and group sessions for both client and internal teams
- Excited to work with a team that values partnership, collaboration, and transparency both with clients and internally in the pursuit of shared objectives
- Able to determine relevant solutions for client needs by maintaining a current understanding of content strategy best practices and approaches
- Thrives when working and collaborating in a cross-disciplinary environment
- Big picture thinker who is also capable of laying out clear, detailed tactics
- Agency experience a plus but not required
- Higher ed or healthcare experience is a plus but not required.
- Experience with content-intensive websites with multiple layers of stakeholders helpful
- Experience with measurement / analytics, SEO, and other digital marketing approaches a plus
Measured on :
- Overall client satisfaction
- On-time completion of deliverables
- Feedback from co-workers
- Award-winning solutions
Benefits include 401(k) and match, three weeks of vacation, sick time, nine holidays, a Flex Day, and Summer Fridays. And more! OHO’s Annual Summit Meeting for the entire team, leadership provides regular company, sales, and business updates, open door policy, and fun special events and competitions sprinkled throughout the year!
OHO is an Equal Opportunity Employer committed to a diverse workforce.
OHO is an E-Verify Employer.
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