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The Opportunity
Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients, individuals and communities.
We’re helping our clients find new ways to drive growth, enhance business performance and sustain leadership in the markets they serve.
And, we’re developing strategies and implementing solutions that enable the transformative change they need to own their future.
As a member of the Huron corporate team, you’ll help to evolve our business model to stay ahead of market forces, industry trends and client needs.
Our accounting, finance, human resources, IT, legal, marketing and facilities management professionals work collaboratively to support Huron’s collective strategies and enable real transformation to produce sustainable business results.
Join our team and create your future.
Position Summary
The Industry Marketing Manager plays a critical role in contributing to the growth of Huron’s Education & Research business.
Specifically, this individual will create and implement marketing strategies that target key customers, potential customers, and industry influencers.
As a critical member of a larger industry marketing team, the manager will be essential in driving business growth through increased awareness and lead generation activities.
To succeed, this individual must network effectively across the organization to build a broad perspective and a range of resources.
The Industry Marketing Manager must work as an effective collaborator, becoming the marketing strategic advisor for the larger industry marketing department.
The position will report to the Industry Marketing Director, Education & Research.
Qualifications
Industry Marketing Manager Responsibilities :
- Develop and execute integrated strategic marketing plans that generate awareness of Huron and drive revenue growth for Huron’s core industries.
- Understand marketing performance and translate those to impactful data-driven marketing strategies to increase awareness and brand affinity.
- Develop and identify personas to engage current and prospective buyers at each stage of the buyer’s journey.
- Build consensus amongst key stakeholders to ensure successful activation of growth strategies.
- Construct research plans to uncover trends driving transformation in Huron’s core industries.
- Evaluate and measure the effectiveness of marketing strategies and present findings to business leadership.
- Collaborate with marketing and non-marketing - team members to execute against marketing plans.
Job Requirements :
- A bachelor’s degree with a strong emphasis on marketing, communications, or a related field. Master’s degree in any of the areas or an MBA preferred.
- 7 to 10 years of experience in B2B strategic marketing and communications roles.
- Strong oral and written communication skills.
- Creative, open-minded, and effective collaborator.
- Successful track record partnering with sales teams.
- Ability to adapt to a rapidly changing environment and to keep calm under pressure.
- Proficient in traditional and digital content marketing strategies.
- Understands business and marketing analytics and how to use them to drive decision-making.
The estimated base salary range for this job is $100,000-$145,000. The range represents a good faith estimate of the range that Huron reasonably expects to pay for this job at the time of the job posting.
The actual salary paid to an individual will vary based on multiple factors, including but not limited to specific skills or certifications, years of experience, market changes, and required travel.
This job is also eligible to participate in Huron’s annual incentive compensation program, which reflects Huron’s pay for performance philosophy.
Inclusive of the annual incentive compensation opportunity, the total estimated compensation range for this job is $120,000-$174,000.
The job is also eligible to participate in Huron’s benefit plans, which include medical, dental and vision coverage and other wellness programs.
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Remote working / work at home options are available for this role.
Industry Marketing Manager, Education & Research, Corporate Marketing Remote Opportunity
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