Sr. Manager Media Strategy

Responsibilities

and Accountabilities

• LeadershipLead a team of 4+ high achieving media expertsDirect and develop talent
• Strategic Collaboration Influence and educate cross-functional stakeholders on media investment strategies by brandWork closely with cross-functional teams including brand, sales, marketing communications and insightsPartner with brand teams to guide A&C investments and educate teams on media impact to sales and goals Combine brand insights with sales priorities to create media investment scenarios Partner with agency to define campaign KPIs and measurement approach by the consumer funnel Educate PCB leadership on media landscape including linear TV, streaming TV, online video, national display, paid social, retail media, search, OOH, etc
• Media PlanningLead and serve as media point-of-contact for annual planning workstreams across all brands Develop full funnel media campaigns across all brands Plan media budgets across wide variety of channels including TV, OLV, display, paid social, retail media, search and national promotions Present planning milestones and gain approval from key leadership stakeholders
• Media MeasurementSet measurement goals for media spend by channel and across the full funnel Translate data into actionable insights, identifying opportunities and risksEducate and communicate impact of media programs to the broader organization Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impactPartner with insights team on annual media mix measurement workstreams and utilize results to inform future plans and optimizations
• Testing StrategyLead process for creative optimizations & testing strategies, including A / B testing at the channel level Lead process for audience optimizations & testing strategies Lead process for new channel testing

Working Location : Hybrid

• This role is located at the Lakeville, MN Corporate office
• Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid

Qualifications

Education

BA required. Marketing, Communications, or Journalism preferred.

Experience

• 5-7 years marketing, media planning, and / or strategy experience
• 3-4 years leading teams, experience leading people leaders is a plus
• Digital experience on agency or client side required
• Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of their team and those around them
• Transparency : are direct, factual, and straight-forward
• Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
• Public Speaking : ability to influence cross-functional teams and communicate data to stakeholders
• Critical thinker with strong, proven analytical skills
• Detail oriented with excellent organization skills
• Experience in multiple digital media channels, search, programmatic and social experience preferred
• The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
• Excellent written, communication, and presentation skills
11 hours ago