Digital Media Analyst

Position Summary

The Digital Media Analyst provides analytical support for the eCommerce and Digital Marketing teams to enhance decision making and support the development and delivery of digital media initiatives.

Responsibilities include developing key performance metrics, identifying digital media trends, and making recommendations based on learnings.

Further, this role assists with building the annual digital media plan, and supports the execution of an affiliate program, retail.

com digital media tactics, brand.com paid search initiatives and email. This role assists the Digital Media Buyer, partnering with Sales, Marketing and Digital Marketing on overall brand.

com and retail.com goals and provides digital media recommendations based on partnership with our external digital agency.

Key KPIs for this role include return on ad spend, driving site traffic, engagement, conversion, sales volume / value and consumer loyalty.

Specific Responsibilities

Digital Media : Collaborate with and support the Marketing and Digital teams on overall brand.com and retail.com goals. Provide guidance and assist as needed in developing digital media plans to support the brands’ business objectives.

Management of Paid Media : Manage the Digital Search agency and their handling of our paid digital programs. Provide goals and assess performance and integration of digital campaigns, content marketing and eCommerce activities, collaborating with internal departments, and external partners and agencies.

Analysis and Profitability of Paid Media : Track campaign and product performance against KPIs. Analyze site traffic, product assortment, conversion, sales volume, consumer behavior and consumer satisfaction, and make regular recommendations to optimize performance and improve our digital profitability.

Interpret and share digital media results with marketing and sales teams.

eCommerce : Collaborate with and support the rest of the Digital team in growing the brand.com sites. Provide guidance and assist as needed with email, affiliate, marketing and search related to these sites.

Digital Brand Voice : Partner with Brand Communications within each Brand to ensure consistency of Brand message across Digital Media.

Minimum Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business a related field
• Strong verbal and written communication skills
• Experience with Google Analytics, Google Ads and Salesforce suite preferred
• Proficiency in Microsoft Office suite (Excel, PowerPoint, Word, etc.) required
• Entrepreneurial mindset with ability to work cross-functionally
• Self-starter with excellent communication skills, attention to detail and ability to multi-task and meet deadlines in a fast-paced environment

Minimum Job Experience Required

0-3 years of job experience in eCommerce a plus

Company Information

We offer competitive pay & benefits including medical, dental, vision, life, & disability insurance, vacation, holidays and 401k.

We are committed to creating a workplace where everyone is treated with respect and empowered to contribute equally. We want to foster a culture of belonging for all employees, and we are focused on attracting, retaining, and developing diverse talent.

We believe our differences make us stronger, and for this reason, we are committed to diversity and inclusion practices in our organization

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protect veteran status, disability or any other protected status.

EOE / Minorities / Females / Vet / Disabled / Sexual Orientation / Gender Identity

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