Marketing Specialist

Summary

The Digital Marketing Manager will demonstrate a clear understanding of business needs and goals to plan and execute digital marketing strategies that deliver excellent results and ROI.

This role works collaboratively to coordinate and manage digital campaigns to implement a winning marketing strategy

ESSENTIAL JOB FUNCTIONS :

Create and execute digital marketing strategiesPerform keyword, competitor, industry, and content development researchOptimize paid ad campaigns and manage ad spendPlanning, development and execution of digital programs and campaigns, including website strategy, budget, design, and social media.

Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROIManage the call tracking platformExecute continual research and learning to stay aware of trends within the industryPrioritize tasks and manage time appropriately to meet short and long-term deadlinesProficient with graphic design with the ability to create visual conceptsManage the digital marketing calendarMaintain online presence and reputation of the companyWorking closely with marketing to establish and maintain brand awareness and consistencyQUALIFICATIONS :

3-5 years of digital marketing experienceBachelor's degree in digital marketing, digital design, media communications, web design development, or related field.

Solid understanding of web metrics and digital analytics, with the ability to generate, analyze and interpret data.Deep understanding of digital marketing and digital production.

Clear understanding of SEO, content writing, and online advertising strategy and execution.Familiar with Photoshop, Adobe Illustrator, and InDesign.

Experience managing social media campaigns and knowledge of social media marketing preferred.Project Management Experience preferredCreative thinker with the ability to manage and problem solve in a fast-paced environmentStrong written and verbal communication skillsStrong attention to detail and well organizedAbility to multitask and meet deadlines.

The Digital Marketing Manager will demonstrate a clear understanding of business needs and goals to plan and execute digital marketing strategies that deliver excellent results and ROI.

This role works collaboratively to coordinate and manage digital campaigns to implement a winning marketing strategy

ESSENTIAL JOB FUNCTIONS :

Create and execute digital marketing strategiesPerform keyword, competitor, industry, and content development researchOptimize paid ad campaigns and manage ad spendPlanning, development and execution of digital programs and campaigns, including website strategy, budget, design, and social media.

Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROIManage the call tracking platformExecute continual research and learning to stay aware of trends within the industryPrioritize tasks and manage time appropriately to meet short and long-term deadlinesProficient with graphic design with the ability to create visual conceptsManage the digital marketing calendarMaintain online presence and reputation of the companyWorking closely with marketing to establish and maintain brand awareness and consistencyRequired to attend events after hours and or weekends if needed.QUALIFICATIONS :

3-5 years of digital marketing experienceBachelor's degree in digital marketing, digital design, media communications, web design development, or related field.

Solid understanding of web metrics and digital analytics, with the ability to generate, analyze and interpret data.Deep understanding of digital marketing and digital production.

Clear understanding of SEO, content writing, and online advertising strategy and execution.Familiar with Photoshop, Adobe Illustrator, and InDesign.

Experience managing social media campaigns and knowledge of social media marketing preferred.Project Management Experience preferredCreative thinker with the ability to manage and problem solve in a fast-paced environmentStrong written and verbal communication skillsStrong attention to detail and well organizedAbility to multitask and meet deadlines.

Equal Opportunity Employer

Waste Pro supports a diverse workforce and is an Equal Opportunity Employer. Waste Pro does not discriminate against individuals based on race, creed, color, gender, religion, national origin, age, disability, veteran status, pregnancy, marital status, citizenship status, sexual orientation, gender identity, genetic information, or any other classification protected by applicable laws.