Email Marketing Manager

Job Description

The Email Marketing Manager is a member of the University’s Marketing and Communications team. The Email Marketing Manager will work closely with internal stakeholders across the University to drive best-in-class email marketing activities.

The Email Marketing Manager is a skilled professional responsible for planning, implementing, and managing email marketing campaigns.

The incumbent will utilize their expertise in web technologies, copywriting, and analytics to create engaging emails, newsletters, and related web content through effective communication with prospective students, families, alumni, current students and other key audiences.

This position will work closely with the various schools, colleges, and units across campus to develop email content, landing page content, workflows, and analytic reports to launch email campaigns and monitor success.

The Email Marketing Manager will be a close partner with key individuals in the Office of Prospective Students to create, monitor, and manage workflows and contacts in the CRM system to track lead generation and progress in the buyer journey.

In addition to email content, the Email Marketing Manager will also partner with the rest of the MarCom team to help develop copy and content for web, digital ads, social media, and traditional media as needed to align campaigns.

The ideal candidate will be a self-starter who is comfortable taking on new challenges and developing new processes. They will be detail-oriented and able to process multiple email workflows at once.

They will be an excellent writer and capable of partnering with different stakeholders with unique and sometimes competing goals.

Major Responsibilities Include :

Email Marketing Management

Manage email marketing channels and campaign activation, including identifying requirements, reviewing email copy, and partnering with internal teams for email design templates and graphics, testing, launching, and reporting

Create automated email workflow sequences for each stage of the marketing funnel to drive engagement and leads

Manage subscriber databases, opt-ins, opt-outs, bounces and unsubscribes

Communicate email campaign updates to key stakeholders in a timely manner and actively participate in regular planning sessions to keep activities on track

Conduct A / B testing and implement optimization techniques to maximize effectiveness of email campaigns

Monitor, analyze, report on, and optimize for key metrics including open rates, CTRs, and engagement activities

Ensure campaigns comply with relevant laws (CAN-SPAM Act, GDPR)

Content Development

Develop engaging and relevant email content, from copy to multimedia elements

Partner with schools, colleges, and units across the University to ensure on-brand, relevant messaging that’s tailored to appropriate audience segments

Coordinate with the Communications team, President’s Office and Provost’s Office to create content and manage internal email communications to the University

Create value-add landing pages for data collection and prospect conversion

Design email headers, templates and other graphic elements related to email and related landing pages

Copywriting and content creation for email, web, and traditional media as needed

Policy, Administration and Systems Management

Develop formal email processes and procedures for the University and units

Maintain a project timeline and track deliverables within our project management system to ensure on-time delivery of email marketing activities

Work cross-functionally with schools, colleges, units, the Office of Prospective Students and MarCom to align on email channel initiatives and goals

Track email best practices, industry trends, and make proactive recommendations on how best to increase deliverability and engagement in email channels

Evaluate email systems used and provide recommendations for upgrades or changes

Required Qualifications

Bachelor’s Degree and four (4) years of related professional work experience, OR

Master’s Degree and two (2) years of related professional work experience.

Related Experience :

Journalism, Marketing, Communications, or related area

Demonstrated experience managing email marketing

Content development / copywriting

Preferred Qualifications

Excellent writing skills and ability to create content in a compelling way that engages target audiences

Highly organized, detail-oriented, and able to manage multiple campaigns efficiently

Experience working with Slate or comparable email campaign platforms

Knowledge of email marketing laws (CAN-SPAM Act, GDPR)

Strong analytical skills and data interpretation

Proficient in design tools such as InDesign, Canva, and Figma

Competent in email and webpage design

Proficiency in marketing automation technology

Knowledge of SEO / SEM and Google Analytics

Schedule and Travel

Variable work schedule

Occasional local travel

Compensation Grade

Compensation Grade - C

Salary is based on related education and experience, internal equity and budgets.

To view the salary schedule for this position, please visit : Salary Schedules and select Administrative Faculty by Grade.

Administrative Faculty C

Remarkable Retirement

Our retirement plan is beyond compare. Your 17.50% contribution is generously matched by the University. With the faculty retirement plan, you are 100% vested your first day.

Sit back and watch your retirement dollars grow! All permanent employees on an annual "A" or "B" contract who are employed at least 50% full-time are eligible to participate in the NSHE retirement program unless they are members of PERS of Nevada.

Perks of Working at UNR

Health insurance options including dental and vision - Health Insurance

Generous annual and sick leave and life insurance Faculty Benefits

E. L. Wiegand Fitness Center offers an annual or semester membership and family membership options. E.L. Wiegand Fitness Center

Mountain EAP supports employees (and eligible dependents) through life's difficult moments. Mountain EAP is located in Reno and specializes in counseling and advising services for personal or interpersonal issues.

Several Diversity Committees and Affinity Groups focusing on campus-wide diversity initiatives to ensure we are working to create a diverse and welcoming campus climate. Diversity Groups

Faculty Senate is the principal representing body for faculty. Its membership includes representatives from each academic and administrative major unit of the University. Faculty Senate

No state income tax!

Grants-in-aid for Faculty Employees

The University is proud to provide a reduced-rate tuition benefit to faculty and qualified dependents. Faculty can take up to six credits per semester at a reduced rate.

Dependents of faculty have unlimited credits, but in order to be eligible children must be unmarried and under the age of 24 and must receive at least 50% of their financial support from the employee and / or employee’s spouse or domestic partner. Faculty Grants-in-Aid

Faculty Dual Career Assistance Program

The University of Nevada, Reno recognizes the importance of addressing dual-career couples’ professional needs. We offer a dual career assistance program to newly hired faculty spouses / partners that provides resources and assists them to identify career opportunities in Northern Nevada.

Dual Career Assistance Program

Department Information

For more information about the Office of Marketing and Communications, please visit :

Search Contact

J’Neal Hachquet, Search Coordinator

Exempt

Full-Time Equivalent

100.0%

Required Attachment(s)

Please note, once you submit your application the only attachment / s viewable to you will be the attachment / s to the resume / CV section of the application.

Any additional required attachment / s to the cover letter, references, additional documents sections of the application, will not be viewable to you after you submit your application.

All uploaded attachment / s will be on the application for the committee to review. To request updates to attachments, prior to the committee review of applications, please contact the candidate helpdesk at .

1) Resume

2) Cover letter

3) Two example emails from campaigns you've managed

4) Reference contact information for three professional references

5) Please write a brief statement (one page maximum) about how you would contribute toward our mission of creating a culturally inclusive environment in the role for which you are applying.

This posting is open until filled

Qualified individuals are encouraged to apply immediately. This search will close without notice when a sufficient number of applications are received or a hiring decision has been made.

Posting Close Date

Note to Applicant

A background check will be conducted on the candidate(s) selected for hire.

HR will attempt to verify academic credentials upon receipt of hiring documents. If the academic credentials cannot be verified, HR will notify the faculty member that an official transcript of their highest degree must be submitted within thirty days of the faculty member’s first day of employment.

References will be contacted at the appropriate phase of the recruitment process.

Applicants hired on a federal contract may be subject to E-Verify.

As part of the hiring process, applicants for positions in the Nevada System of Higher Education may be required to demonstrate the ability to perform job-related tasks.

For positions that require driving, evidence of a valid driver's license will be required at the time of employment and as a condition of continued employment.

Schedules are subject to change based on organizational needs.

The University of Nevada, Reno is committed to providing a place of work and learning free of discrimination on the basis of a person’s age (40 or older), disability, whether actual or perceived by others (including service-connected disabilities), gender (including pregnancy related conditions), military status or military obligations, sexual orientation, gender identity or expression, genetic information, national origin, race (including hair texture and protected hairstyles such as natural hairstyles, afros, bantu knots, curls, braids, locks and twists), color, or religion (protected classes).

About Us

The University of Nevada, Reno is a leading American public research university committed to the promise of a future powered by knowledge.

Founded in 1874 as Nevada’s original land-grant university, the University serves 21,000 undergraduate and graduate students from all 50 states and 63 countries.

Classified by the Carnegie® Classification of Institutions of Higher Education as an R1 ( Very High Research ) university, it is also recognized in the Carnegie® Community Engagement classification.

The University is also ranked by U.S. News & World Report among the Best National Universities and Best National Public Universities.

It also ranks in the top tier of the WSJ / Times Higher Education World University Rankings and the New York Times’ Top Colleges for Economic Diversity.

Since 2009, nearly $1 billion has been has invested in advanced labs, facilities, and residence halls on the main campus.

The University is home to Nevada’s first medical school the University of Nevada, Reno School of Medicine and it delivers on its original land-grant mission with outreach across the state through the University of Nevada, Reno Extension, Nevada Agricultural Experiment Station, Nevada Bureau of Mines and Geology, Nevada Small Business Development Center, the Nevada Seismological Laboratory, and Wolf Pack Athletics.

The main campus is in Reno, Nevada, a burgeoning global technology hub with a vibrant midtown and downtown. Found where the high desert of the Great Basin meets the High Sierra and Lake Tahoe, the beautiful, 290-acre main campus is also a Nevada State Arboretum.

In recent years, the University has expanded to include two additional locations : the Redfield Campus in south Reno and the Wayne L.

Prim campus in Incline Village, which is the home of the University of Nevada, Reno at Lake Tahoe.

As part of the Nevada System of Higher Education comprised of two research universities, one state college, four community colleges and an environmental research institute the University is committed to developing strong partnerships with each of these institutions for the benefit of all Nevadans.

Through its commitment to high-impact education, world-improving research and creative activity, and outreach that’s transforming Nevada’s communities and businesses, the University continues its nearly 150-year tradition of benefitting our state, nation and world.

The University recognizes that diversity promotes excellence in education and research. The inclusive and engaged community on campus recognizes the added value that students, faculty, and staff from different backgrounds bring to the educational experience.

Today, the University delivers on its original land-grant mission of access to education and knowledge by investing in the academics, facilities, support, engagement and vibrant campus life that promote our diverse students’ cognitive growth and academic achievement all while remaining one of the best values in American higher education.

For more information, please visit the University’s website.

University of Nevada, Reno