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Director of Growth Marketing

VirtualVocations
Hampton, Virginia, United States
Full-time

A company is looking for a Director of Growth Marketing to drive user growth through performance marketing strategies.Key ResponsibilitiesBuild and manage performance marketing campaigns for DTC and B2B acquisitionDefine core KPIs and develop marketing attribution funnels to measure ROI and customer valueIdentify target customer segments and create unique channel strategies for adoptionRequired Qualifications7+ years of product Growth Marketing experience in a B2B SaaS organization or D2C brandExperience in leading a culture of experimentation and data-driven decision-makingDeep understanding of marketing automation and applied technologiesExperience with data-driven solutions targeting marketing and product buyersB2B and B2C experience is a bonus

2 days ago
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