Campaign Analyst

ABOUT THE ROLE AND OUR TEAM : The experienced and driven Campaign Analyst (you!) will partner with our US Sales and Account Management Team to track, analyze, and optimize campaign progression to ensure long-term success for clients.

This role is focused on post-sales campaign performance and delivery for Display, Video, Custom Content, Email Marketing, Lead Generation, and Social media advertising.

The ideal candidate is analytical and a self-starter passionate about campaign storytelling. Must be able to work in a fast-paced, creative environment and manage multiple requests simultaneously. RESPONSIBILITIES :

• Effectively work with cross-functional departments such as Sales, Account Management, Revenue Operations, Ad Operations, Ad Insights, and Integrated Marketing to analyze and monitor campaign performance
• Responsible for all client-facing reporting on a weekly, monthly, and / or quarterly basis which includes details behind key performance highlights
• Utilize multiple internal systems for communication, analysis, and reporting, such as JIRA, Google Ad Manager, Google Analytics, Metabase, and Operative one
• Expert in third-party reporting tools such as Double Click for Advertisers and Ad Verification systems (example IAS)
• Create screenshot PowerPoint decks for Advertisers / Agencies to be able to confirm campaign activations
• Responsible for internal pacing reporting and communication for potential revenue at risk weekly for banner media, high-impact media, gallery media, custom content page views, and lead-generation campaigns
• Actioning on proposed optimizations in internal order management systems and Google Ad Manager with Ad Operations
• Provide optimization / reallocation recommendations and proposals based on the advertiser's Insertion Order requirements and KPIs
• Process and submit monthly billing to ensure campaigns are invoiced in a timely and accurate manner
• Be an expert in The Knot Worldwide's ad product offerings
• Own the creation and maintenance of performance benchmarks for all product offerings
• Identify, analyze, and problem-solve campaign issues, including trafficking errors, delivery discrepancies, and billing discrepancies
• Create mid-year review performance decks within PowerPoint for year-long campaigns highlighting performance pacing to date
• Create ad-hoc activation decks within PowerPoint for year-to-date and monthly campaign performance highlights
• Create performance wrap decks within PowerPoint at the end of the campaign lifecycle to summarize the overall campaign performance
• Support Sales and Account Management as needed by assisting with ad hoc internal reporting or Advertiser reporting requests
• Provide recommendations to Sales and Account Management team members for future campaign executions based on the performance of past campaigns
• Drive process improvement recommendations and ensure we stay ahead of emerging reporting trends and requirements SUCCESSFUL CAMPAIGN ANALYST CANDIDATES HAVE :
• Bachelor's degree with a strong academic record
• 3+ years of experience in media and reporting analytics (at the publisher or agency level)
• Ability to multi-task across multiple projects and stakeholders
• Results-oriented drive with an independent and solid work ethic
• Excellent communication skills, both verbal and written
• Strong attention to detail, curious, and a self-starter
• Outstanding Excel skills and PowerPoint skills are a must
• Knowledge of Digital Media products such as Social and Banner Media is required
• Experience in Google Ad Manager and 3rd party Ad Servers is required
• Operative One and JIRA experience is a plus
6 days ago