Marketing Associate | Remote

Randall Reilly is a growth platform for vital national industries such as transportation, construction, and agriculture. Through a combination of people and technology, we give our clients unique capabilities to sell and serve their customers better.

We create better relationships, better insights, and better results in sales, recruiting and other essential services that drive sustainable growth for our clients.

Randall-Reilly is seeking a Marketing Associate based in our Franklin, TN office to help us expand and deepen our influence in the B2B communities we serve.

You will join a growing department and contribute to a best-in-class marketing team. This position reports to the Director of Marketing and is responsible for or assists on :

• Sales collateral development and management
• Production of creative briefs to communicate the purpose, target audience, CTA's, and creative elements of digital, print and direct mail campaigns
• Measurement and optimization of digital performance metrics for lead generation, brand awareness or other campaign objectives
• Managing paid marketing campaigns
• Tracking monthly qualified leads and other key metrics

DUTIES AND RESPONSIBILITIES

• Follow and improve processes for creation, promotion and measurement of multi-channel digital marketing campaigns
• Assist with campaign briefs to clarify strategic goals, objectives, tactics and timing for all stakeholders
• QA and test campaigns to ensure expected performance and proper tracking
• Identify opportunities to increase engagement with Randall-Reilly offerings
• Develop a strong working knowledge of Randall Reilly's data products
• Track results and provide data interpretation using a variety of digital analytics tools
• Monitor campaign performance including time on page, view-through rates, email open and click-thru rates
• Work collaboratively with other divisions throughout organization to achieve results

CREATIVE

• Write and / or edit copy for promotions related to Randall-Reilly digital and print products, designed to acquire new subscribers, retain engagement of existing users and nurture top-of-funnel leads for our data products
• Develop workflows diagrams and wireframes that illustrate intended campaign experiences
• Partner with UX / UI designers to distill desired vision for campaign experience
• Conceptualize visuals for emails, landing pages and social promotions when no design resources are available
• Writing, editing and publishing SEO content pieces
• Relentlessly test variants and new ideas to optimize digital tactics against goals

TECHNICAL / PROFESSIONAL KNOWLEDGE, SKILLS & ABILITIES

• Demonstrated ability to analyze statistical information and develop strategies and programs to ensure consumer growth and engagement
• Highly creative and detail oriented
• Excellent interpersonal, organizational, verbal and written communication skills
• Demonstrated ability to lead data-driven discussions to achieve cross-functional consensus
• Previous positive results leveraging A / B and multi-variate testing
• Ability to juggle and prioritize multiple projects simultaneously
• Previous positive results in marketing automation platforms

SOFTWARE & CODING LANGUAGE SKILLS

• Google Analytics
• Wireframing & Diagramming software (Ex : Lucid Charts, Balsamiq, Visio)
• Basic HTML
• Adwords / Google Ads
• WordPress
• HubSpot
• Salesforce
• Google Datastudio / Looker Studio experience a plus

EDUCATION & EXPERIENCE

• Bachelors degree required (English, marketing, communications, public relations, or technology-related major a plus)
• 2-5 years of marketing and project management experience in an agency or internal marketing group

Perks / Benefits :

• Competitive compensation
• We believe in propelling people to the best version of themselves
• We offer medical, dental, vision, FSA, 401k, life insurance products and more!
• 11 paid holidays + PTO
• You’re off on your birthday! Or a day in the month of your birthday whatever you choose
• Fitness membership reimbursement! We believe physical and mental health is important
• You’ll work in a highly collaborative and flexible environment
• We offer both on-site and remote opportunities!
• We are growing but highly value relationships

The following compensation information is a good faith estimate and is provided in accordance with applicable state laws.

The base salary generally ranges between $58,000 / year - $62,000 / year. This range is an estimate based on an applicant’s skills, experience, and training.

Randall Reilly participates in the E-Verify program.

Equal Opportunity Employer

Do you have the skills to fill this role Read the complete details below, and make your application today.

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Remote working / work at home options are available for this role.