We are seeking for a proactive and detail-oriented Local Marketing Coordinator to join our NA bedding team.
In this role, you will be responsible for assisting in the execution of the marketing plan at the local level in collaboration with the headquarters marketing team.
Your efforts will focus on increasing brand awareness, driving customer engagement, and supporting sales growth in your local market.
Key Responsibilities :
Collaborate with Headquarters : Work closely with the marketing team at headquarters to understand the overarching marketing plan and strategies.
Provide feedback on how to best implement these plans in the local market.
Execute Local Marketing Plans : Support the execution of local marketing campaigns and initiatives as part of the overall marketing strategy.
This includes events, promotions, social media, content creation, and other marketing activities.
Coordinate Local Events : Plan and execute local events such as trade shows, open days, and other activities to promote brand presence and engagement.
Manage Local Social Media : Oversee the local social media accounts, including content creation, scheduling, posting, and monitoring engagement.
Analyze and Report : Track and analyze the performance of local marketing initiatives using KPIs. Prepare reports to share with headquarters and adjust strategies based on findings.
Local Partners : Work with local vendors, partners, and media outlets to support marketing initiatives and ensure consistency in messaging and branding.
Budget Management : Assist in managing the local marketing budget, ensuring that all expenditures are within the allocated budget and providing regular updates to headquarters.
Support Sales Team : Collaborate with the local sales team to provide marketing support, materials, and insights to help drive sales and meet targets.
Administrative Tasks : Handle administrative tasks such as coordinating meetings, maintaining marketing materials inventory, and other duties as assigned.
Qualifications :
- Bachelor's degree in Marketing, Communications, Business, or even better in horticulture
- 2-3 years of experience in marketing, preferably in related to the horticulture industry.
- Strong communication and interpersonal skills.
- Familiarity with social media platforms and content management tools.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to work independently and as part of a team.
- Strong organizational skills and attention to detail.
- Flexibility to travel locally as required.
If you are enthusiastic about marketing and have a passion for driving local initiatives and want to be part of a dynamic team in the beautiful horticulture industry- you are the person we are looking for.
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