Assistant Director of NIL

As an equal opportunity / affirmative action employer, LSU Athletics acknowledges the impacts of implicit bias and structural inequity that can impede the creation of a vibrant and representative workforce.

We recognize the benefits of diverse perspectives in leadership and of equity in the distribution of organizational resources and opportunities.

Therefore, we are committed to eliminating barriers to create a better future for our employees, partners and community.

To the fair consideration, employment, retention and advancement of qualified applicants, we welcome the unique contributions that individuals bring in terms of their education, race, ethnicity, national origin, gender, sexual orientation, gender identity / expression, age, spirituality, socio-economic status, ability, family status, veteran’s status, experiences, opinions, and ideas. Forever LSU.

The Assistant Director of NIL is responsible for the education surrounding name, image and likeness & brand development for student-athletes at Louisiana State University.

Education will include, but not be limited to, financial literacy, time management, developing a personal brand & content creation.

Additionally, this position will assist the student-athletes with content creation within the realm of NIL and NIL partnerships.

Responsibilities include working with the Director of NIL Development & Partnerships, as well as the Athlete Marketing Manager, to identify NIL partnerships / deliverables and help the student-athletes understand and execute these deliverables within the parameters of the NIL agreements.

Additionally, this position will work with the NIL staff & comprehensive education team to establish consistent educational programming and resources for all student-athletes, coaches and community members, as well as provide recruiting support to all sports at LSU.

The Assistant Director of NIL will be responsible for ensuring the execution of NIL opportunities for all student-athletes while maintaining good relationships with the NILSU staff, external groups, student-athletes, coaches and staff to maximize the NIL efforts for LSU.

• 25% Develop educational resources focused on brand development for student-athletes, coaches, staff and recruiting purposes;
• Work with the NIL staff to create supplement resources to help educate, communicate with and help secure relationships with local, regional, and national brands;

Work with the NIL staff to provide both one-on-one and group education to the student-athletes, coaches and staff; Work with the NILSU staff to create educational material to be distributed on social media and NILSU app.

• 20% Oversee the branding process and work with student-athletes to create brand identify meetings to develop a strong personal brand;
• Work with student-athletes in content creation and what it means to invest in your personal brand; Monitor student-athletes social media usage and become familiar with designated platform to track social media growth;

Assist in the creation and execution of social and digital media strategies which enhance athlete recruitment efforts for all sport programs.

• 20% Work with the Director of NIL Development & Partnerships as well as the Athlete Marketing Manager to identify NIL opportunities and deliverables expected within those opportunities;
• oversee the creative process and work with the student-athletes to educate them on the quality and completion of their deliverables;

Provide support and education in the content creation surrounding specific NIL opportunities; Work with the Director of NIL Development & Partnerships as well as the Athlete Marketing Manager to ensure the complete and accurate execution and fulfillment of athlete NIL contracts.

20% Support virtual and in-person recruiting efforts as permitted by NCAA legislation, including but not limited to, recruiting presentations for all sports, recruiting presentation material, and educational resources.

5% Oversee the NILSU social media and create consistent posting schedules that include (but are not limited to) educational content, student-athlete features, podcast appearances, and event recaps;

Create the internal and external NILSU newsletters.

5% Collaborate with Tiger Life / Student-Athlete Development on educational events and resources; Assist with all educational events and in programming on university campus;

Research and benchmark collegiate NIL industry and stay current with relevant market trends and conditions; Stay updated on the latest NIL trends and best practices, including legislative advancements, NCAA compliance regulations, and vendor landscape evolutions.

5% Adapt role to maximize opportunities as a result of evolving changes in NCAA rules and regulations; Advances and supports LSU and Athletics Department initiatives through personal participation in educational and developmental opportunities, as well as participation in the creation of an inclusive culture consistent with the values of LSU and its Athletics Department;

Other duties as assigned.

Minimum Qualifications

Bachelor's degree with two years of of related experience; Organizational and interpersonal skills.

Preferred Qualifications

Experience in a DI athletic program as a coach or administrator; Knowledge of collegiate athletics, NCAA rules and regulations, and SEC rules and regulations.

Special or Physical Requirements

Ability to work extended days, nights and weekends as needed.