Responsibilities :
- Define segments / audiences and go-to-market plans for supported products
- Develop Demand Generation initiatives per product to include crafting unique value propositions, headlines, CTAs, and other relevant content / messaging per segment for supported products
- Work with internal and external design resources to develop marketing support and sales enablement materials for supported products
- Identify keywords for digital pursuits and help define campaigns to exploit them
- Analyze funnel (lead gen, velocity, etc.) for each demand gen initiative and implement optimization tactics
- Create and manage budgets for supported product marketing initiatives
Qualifications :
- Bachelor’s degree in marketing or business administration required
- At least 4 years of relevant work experience in a B2B marketing role required
- Direct experience in Product Marketing and in the Transportation industry strongly preferred but not required
- Experience practicing agile marketing preferred
- Experience working with commoditized or commoditizing products preferred
- Ability to turn data and analytics into executable product marketing plans
- Experience with Microsoft Office required
- Experience with Salesforce.com and Pardot preferred
Category Code : JN009
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