As a Product Marketing Manager at Entertainment Partners you will be responsible for developing and executing marketing plans to drive the success of our products throughout their lifecycle.
Working closely with cross-functional teams including Product Management, Sales, and Marketing, you will be the voice of the customer, championing market insights and competitive intelligence to inform product development and go-to-market strategies.
This role offers a unique opportunity to blend creativity with analytical rigor to drive impactful marketing initiatives and contribute to the company's overall growth and success.
KEY RESPONSIBILITIES
- Develop comprehensive product marketing strategies and plans that align with business objectives and drive demand generation, adoption, and retention.
- Conduct market and competitive research and analysis to identify customer needs, market trends, and competitive landscape, and translate insights into actionable recommendations.
- Help to define product positioning, messaging, and differentiation that resonates with target audiences.
- Partner with the Marketing team to execute multi-channel marketing campaigns, including digital marketing, social media, events, and PR, to drive awareness and demand generation.
- Work closely with Sales teams to develop sales enablement tools and resources, including training materials, pitch decks, and competitive battlecards, to support the sales process and drive revenue growth.
- Track and analyze key performance metrics to measure the effectiveness of marketing programs and initiatives, and make data-driven recommendations for optimization.
- Stay abreast of industry trends, market developments, and emerging technologies to identify opportunities for innovation and competitive advantage.
JOB REQUIREMENTS / QUALIFIFCATIONS NEEDED
- Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership.
- Creative thinker, excellent listener and communicator.
- Minimum of 3 Years of b2b software product marketing experience.
- Strong communication and presentation skills.
- Ability to communicate with all levels of an organization comfortably.
- Ability to manage multiple projects with varying priority at one time -to deliver results on time and under budget.
- Excellent organizational and time management skills
- Bachelor’s degree.
Other benefits and perks included are :
- Health, Dental, and Vision options
- 401(k) retirement savings plan and company match
- Paid holidays, vacation time, and sick time
- Participation in company equity plans
- Employee Assistance Program, mental health and wellness programs
- Training and development
- Possibility of hybrid / flexible / schedules
- Annual bonus and merit reviews
The salary range for this position is $107,500 to $125,000 and will be commensurate with experience related to the position.
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