Sr. Manager/Associate Director - Digital Analytics

Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data.

Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including Forrester and Gartner.

We are looking for someone with a good blend of business consulting skills and data analytics background. If you are passionate to work on unstructured business problems that can be solved using data, we would like to talk to you.

RESPONSIBILITIES :

• Participate in discussions with team members to select and apply relevant analytic techniques and create actionable business insights.
• Manage the data analysis and design of analytics products across a focused area of the business value stream to enable data-driven business decisions that will drive performance and lead to the accomplishment of annual goals.
• Translate complex business requirements into data requirements and work with internal customers to define data requirement details based on expressed partner needs.
• Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
• Measuring customer behavior on and across all the digital experiences we build to empower businesses with valuable insights that help them make better, more informed decisions.
• Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
• Define and execute measurement strategies for multiple lines of business to test, measure and optimize digital marketing and online customer experiences.
• Partner with business leads (Product, Marketing, etc.) to design and execute end-to-end digital analytics implementations, including requirements, implementation, QA, and reporting.
• Architect digital analytics solutions through a standard, universal lens across all lines of business, with an additional focus on reliability, scalability, performance and compliance.
• Be driven by the integrity of analytics data collection, ensuring that the business can be guided by quality data and insights.
• Write documentation for business users, marketers, and web / mobile developers that details the digital analytics solution from both a business and technical perspective.
• Define measurement strategies for multiple lines of business to enable functional business teams and the enterprise, to measure, understand and optimize online customer experiences.
• Making presentations to senior management, communicating results to business teams, and develop plans to help operationalize analytic solutions.
• Perform Marketing Analytics, Campaign Measurement, and Reporting / Visualization using a combination of Adobe Analytics, Google Analytics, SQL, SAS, and Tableau.
• Perform extensive data profiling to understand data behavior and business rules.
• Leverage frameworks for repeatable validation of data integrity within data products supporting accurate and consistent reporting and analytics.
• Support standard methodologies in data analysis : data integrity, unit testing, data quality control, system integration testing, modelling, validation, and documentation.
• Develop SQL queries and data visualizations to fulfil ad-hoc analysis requests and ongoing reporting needs demonstrating standard query syntax.
• Identify business opportunities, establish goals, and communicate on the analytics pipeline.
• Establishing analytics reporting that enables enhanced decision-making - Dashboard, MIS.
• Solve complex business problems leveraging advanced analytics and big data capabilities.
• Provide insights and improve program performances

Requirements

• 7-15 years of experience implementing digital analytics tracking solutions and Project Management
• A good understanding of the full project life cycle
• Should have worked on projects related to digital and marketing data such as MMX, Campaign Analytics, AB Testing, Dashboarding using GA / Adobe data and great decking skills
• Understanding of overall marketing funnel and marketing process. This can come from experience in various customer centric campaign design projects
• Knowledge of digital analytics industry trends : tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc.
• Should be able to work on open ended problems and create conceptual frameworks, strong stakeholder management
• Comfort with technical documentation and independently developing innovative, untested solutions.
• Experience enabling digital analytics tools, such as Adobe Analytics and Google Analytics 360, and other marketing technologies such as Adobe Audience Manager, Adobe Target, conversion pixels, etc.
• Comfort working alongside various functional teams (business, product, tech, etc.), across various lines of business.
• Supportive the success of partner teams is our success.
• Product Management, Web Development or Tech background is a bonus
• Working knowledge of databases and Basic SQL.
• Experience working in Agile development for data-driven solutions.
• Collaborate with product owners to organize and prioritize work leveraging Agile project management methodology.
• Familiarity with documentation in all phases of the project.

Benefits

Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging and entrepreneurial environment, with a high degree of individual responsibility.