Company Description
Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy : motivate our people, deliver great work, and delight our clients.
Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent.
We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.
We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective.
Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.
Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams.
We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.
To learn more, visit www.zenithmedia.com
Job Description
Overview :
The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts.
Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own DSP / Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.
The Associate Director, Data & Platform Solutions will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions.
This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client's investments in data and the DMP.
Role Objectives :
- Manage day-to-day DMP operations
- Execute on audience data to impact media strategies for client account(s)
- Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
- Integrate with the media planning team to make the DMP a central tool for smarter planning
- Act as internal resource to demonstrate agency knowledge of data strategies
- Support and / or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
- Maintain knowledge of current DMP / Programmatic media trends
Qualifications
- B.A. or B.S., preferably in Marketing, Advertising, or Data Science
- 6+ years of experience preferred in digital media, ad technology, ad operations, or analytics
- Self-starter who is quick to learn and eager to contribute
- Excellent interpersonal, verbal, written communication, and presentation skills
- Experience managing multiple, competing priorities, duties and / or projects
- Familiarity with basic accounting / math principles; basic statistical analysis experience is a plus
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