Senior Director of Marketing Strategy

Position Overview : The Senior Director of Marketing Strategy will be responsible for developing and executing comprehensive marketing strategies that align with our company'

s business objectives. This role demands a strategic thinker with a deep understanding of market trends, customer behavior, and competitive landscape.

The ideal candidate will possess exceptional leadership skills, a proven track record of success, and a passion for driving impactful marketing initiatives.

Key Responsibilities :

Strategic Planning :

• Develop and implement overarching marketing strategies that align with company goals and objectives.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define and oversee key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.

Leadership :

• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
• Oversee the development and execution of marketing campaigns, ensuring alignment with strategic goals.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive and integrated marketing efforts.

Brand Management :

• Develop and maintain a strong brand identity and positioning in the market.
• Ensure consistency in messaging and branding across all marketing channels and touchpoints.
• Monitor brand performance and make recommendations for improvements.

Digital and Traditional Marketing :

• Drive digital marketing strategies, including SEO, SEM, content marketing, social media, and email marketing.
• Oversee traditional marketing channels, such as print, events, and direct mail.
• Leverage data and analytics to optimize marketing campaigns and improve ROI.

Budget Management :

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Monitor expenditures and financial performance to ensure marketing activities are cost-effective.

Stakeholder Communication :

• Present marketing strategies, plans, and performance reports to senior executives and other key stakeholders.
• Build and maintain relationships with external partners, agencies, and vendors.

Qualifications :

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
• 10+ years of experience in marketing, with at least 5 years in a senior leadership role.
• Proven experience in developing and executing successful marketing strategies.
• Strong understanding of digital marketing and traditional marketing channels.
• Exceptional leadership, communication, and interpersonal skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Experience with budget management and resource allocation.
3 days ago