Sr. Lifecycle Marketing Manager - Remote

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Sr. Lifecycle Marketing Manager - Remote

About Thriveworks

Thriveworks is one of the leading mental healthcare companies in the USA, with over 2,800 employees, founded by and still led by clinicians.

We have recently launched a new vision to become America’s most valued mental healthcare company where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care that helps them heal and thrive in life.

Thriveworks is committed to providing accessible, top-tier mental health services through a network of licensed therapists and mental health professionals.

About the Job

We are seeking an experienced and innovative Sr. Lifecycle Marketing Manager to join our dynamic team. This role will focus on driving client engagement and retention across every stage of the customer journey, ensuring that clients feel supported and empowered throughout their experience with Thriveworks.

This is a high-impact role, driving revenue for the business. You’ll be responsible for developing and executing data-driven marketing strategies aimed at enhancing client relationships and maximizing lifetime value.

This is a strategic position requiring a deep understanding of customer behavior, segmentation, and lifecycle marketing tactics.

This is a brand new function at Thriveworks and you’ll have the opportunity to build a lifecycle program from the ground up!

Key Responsibilities

• Develop, implement, and manage lifecycle marketing strategies that support customer acquisition, engagement, and retention.
• Analyze customer data to build and optimize segmented, personalized marketing campaigns across email, SMS, and other direct marketing channels.
• Collaborate with cross-functional teams, including product, analytics, and creative, to align lifecycle marketing initiatives with broader business goals.
• Lead A / B testing initiatives to optimize messaging, design, and targeting strategies continually.
• Monitor and report on campaign performance metrics including CAC / ROI, making data-driven recommendations for continuous improvement.
• Implement CRM strategies that improve customer retention, reactivation, and satisfaction.
• Build customer journey maps to identify gaps and opportunities for better client engagement.
• Manage lifecycle marketing automation tools and platforms to streamline communication and personalization efforts.
• Act as a thought leader in lifecycle marketing, staying updated on industry best practices, tools, and trends.

Skills / Qualifications

• Proven experience in lifecycle marketing, email marketing, or customer engagement, preferably within the healthcare or wellness sectors.
• Strong understanding of CRM systems and marketing automation platforms (e.g., HubSpot, Salesforce MarketingCloud, Marketo).
• Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Experience with segmentation, personalization, and testing strategies for optimizing the customer journey.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills, with the ability to work effectively across teams and influence stakeholders.
• Ability to think strategically while maintaining attention to detail in execution.

Requirements

• 5+ years of experience in lifecycle marketing, CRM, or a related field.
• Proficiency in marketing automation tools, data analysis, and performance tracking.
• Experience in healthcare is a plus.
• Experience with Salesforce MarketingCloud (fka ExactTarget) is a plus.

Benefits

• Fully remote work environment
• An amazing team culture
• Professional development & advancement opportunities
• 401K with a 3% employer match
• Healthcare, Dental, Vision, and life insurance benefits
• Paid time off and paid holidays
• Professional EAP program for team members & household
• Additional coverage options available such as Short Term Disability, Long Term Disability, Group Accident Insurance

Successful Thriveworks employees believe in our mission to help people live happy, healthy lives. They also embody our core values, which focus on the ability and willingness to adapt, raise the bar, act with integrity, achieve our goals, and work well together.

If you think you fit the bill and belong on our team, apply today!

Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique.

We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.

Interested in joining Team Thriveworks? We're thrilled to meet you!

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Remote working / work at home options are available for this role.