Lifecycle Marketer Job at Kiddom in New York

Overview

Join to apply for the Lifecycle Marketer role at Kiddom .

Base pay range : $90,000.00 / yr - $160,000.00 / yr .

About Kiddom

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum, resulting in learning experiences tailored to meet the needs and goals of local communities. Kiddom’s data insights drive continuous improvement of instructional decisions, school / district programming, and professional learning.

Kiddom is transforming how K–12 schools and districts engage with curriculum through a flexible, digital-first platform. As our footprint expands in states where curriculum adoption plays a critical role, we need a Life Cycle Marketer who can architect, execute, and optimize marketing journeys that reflect the nuanced decision-making processes in education. This role will guide administrators, educators, and district leaders from initial awareness through conversion, activation, and retention, nurturing relationships at every stage of the customer journey. Your work will support our mission to empower educators and learners, focusing on the complex K–12 curriculum market.

You will

• Design and own the customer lifecycle journey implementation and strategy across key educator personas (teachers, admins, curriculum leaders), mapping communications from onboarding to renewal — with segmentation by subject area and stage in the decision cycle.
• Build and optimize data-informed lifecycle campaigns (email drips, onboarding flows, re-engagement nudges) triggered by product usage signals, teacher behavior, and customer touchpoints — with a focus on activation, retention, and upsell.
• Test and continuously improve campaigns using data to recommend changes in strategy, messaging, frequency, or approach.
• Collaborate with Content, Customer Success, Sales, and Product teams to ensure messaging aligns with product updates, school / district curriculum timelines, and initiatives like RFPs and adoptions.
• Analyze performance metrics to optimize communications, improve response rates, and deepen the educator experience.

What we're looking for

What We Offer

Equal Employment Opportunity Policy

Kiddom is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.

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