Vice President Marketing

A bit about Health & Happiness

Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier.

We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe.

We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws specializes in providing premium products that are formulated with one important goal in mind to keep our loving pets as strong as the bond they share with us.

With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems.

Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets.

We proudly represent our products in specialty pet stores across the US and Canada.

Your role within the team

H&H Group’s brands Zesty Paws and Solid Gold are Fast-Moving Consumer Goods (FMCG) brands with a strong presence in the pet category.

We are looking for an experienced and dynamic VP of Marketing to lead our organization's marketing strategy. This role is ideal for a change leader and digital demand native with experience within the CPG environment.

You will provide strategic direction, drive results, and lead a large marketing team to success.

Duties and responsibilities

Marketing Strategy :

Develop and execute a comprehensive marketing strategy that aligns with our brands’ mission and objectives to increase brand awareness and market share for our pet nutrition brands including Zesty Paws and Solid Gold with consumer centric approach.

Drive innovation and change within the marketing function to stay at the forefront of the industry.

Lead marketing communication plans covering advertising, PR, digital, social media, and content strategies to engage target audiences to enhance the overall customer experience and loyalty.

Team Leadership :

• Lead and mentor a diverse team of marketing professionals, fostering a culture of collaboration, innovation, and excellence.
• Set clear goals, provide guidance, and ensure the team's professional development.

Cross-Functional Collaboration :

• Collaborate with cross-functional teams to align marketing efforts with business goals, ensuring a coordinated and cohesive approach.
• Collaborate with product development teams to create effective product marketing strategies and launch plans across all channels.

Digital and Retail Content Creation :

• Drive content creation initiatives to enhance brand awareness, engagement, and conversion. Leverage digital channels and technologies to optimize the customer journey and increase conversions.
• Collaborate with the retail sales team to create sales enablement materials, including presentations, collateral, and training programs.
• Ensure consistency and effectiveness of brand messaging across all channels and touchpoints.

Change Leadership :

Champion change and innovation within the marketing department, adapting to evolving market trends and consumer behaviors.

Consumer Market Insights and Trends :

• Lead the analysis and interpretation of consumer behavior and market trends to inform marketing and sales strategies.
• Utilize data and performance analytics to measure the impact of marketing efforts, quantify ROI, refine strategies, and drive continuous improvement.

Budget Management :

Manage the marketing budget efficiently, allocating resources to achieve marketing goals and ROI.

Desired Skills and Experience

• Bachelor's degree in marketing, business administration, or a related field.
• Proven track record of success in marketing and brand management, preferably in the FMCG sector.
• Exceptional strategic thinking and problem-solving skills.
• Excellent leadership, communication, and interpersonal skills.
• Data-driven mindset with proficiency in analytics tools.
• Ability to thrive in a fast-paced, dynamic environment.
• Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry.
• Strong analytical skills and ability to interpret data to drive strategic decision-making.
• Excellent communication and leadership abilities, with the capacity to influence and inspire teams.
• Experience managing external agency relationships and collaborating with cross-functional teams.
• Proactive, self-motivated, and able to work in a fast-paced, deadline-driven environment.
• Genuine ambition to succeed.
• Resilient personality with a strong work ethic.
• Pragmatic and solution oriented.
• Committed to high standards and continuous improvement.
• Self-starter who thrives in team environment and autonomous working.
• Creative and unorthodox thinker, able to push projects forward in an unstructured environment.
• Able to communicate concisely and effectively.
• Ability to travel up to 50%.

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