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Senior Lifecycle Marketing Manager

VirtualVocations
Burbank, California, United States
Full-time

A company is looking for a Senior Lifecycle Marketing Manager for their Credit Card division.Key ResponsibilitiesDevelop comprehensive lifecycle marketing strategies to drive card account opens, activation, and ongoing usageCollaborate with cross-functional teams to align marketing efforts with product and business goalsManage campaign automation and personalization, analyzing performance metrics to optimize campaignsRequired QualificationsBachelor's Degree in Business, Finance, Marketing, or a related field6+ years of direct-to-consumer lifecycle management experienceProven track record in driving lifecycle marketing strategy and activities at scaleExperience in directing creative decisions for lifecycle marketingExperience presenting channel strategy and campaign results to leadership

1 day ago
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