Manager - Category Analytics

The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica.

Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two worlds : one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial, agile mindset.

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With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise.

The company’s focused on the vision to quench the world's thirst for more delight and nourishment, while continuing to build upon the many important diversity, sustainability, local community and philanthropic activities that our people and brands have historically supported.

Key Responsibilities :

Tropicana Brands Group is looking for a highly qualified Manager, Category Analytics to support the Portfolio Strategy team to ensure the company’s goals and initiatives are met.

This role will build and lead the business analytics practices for the brands to influence strategies and execution. Ideal candidates are excited to roll up their sleeves to conduct analysis and get things done.

They have excellent analytic skills and are comfortable working in Excel, data-based and advanced analytics environments.

They can standup dashboards and rough and ready tools with ease. They take the time to solicit internal customer / end user input to ensure their tools are user friendly and fit for purpose.

Comfort managing multiple projects and stakeholders to remain on time, on budget, in scope is essential. They do not let perfection get in the way of progress, are comfortable assessing risk and reward to make balanced tradeoffs between speed and accuracy and have a relentless drive for impact.

Familiarity with the core tenets of Category and / or Brand Strategy and its performance metrics, along with other hands-on commercial experience, is a plus;

absent these experiences, candidates must have demonstrated a capability to get up to speed quickly in new areas of domain expertise.

This leader is excited about turning data into actionable insight and is comfortable working seamlessly with senior stakeholders to influence commercial strategy, with a track record of distilling data into insights and actionable so what's.

Tropicana is looking for a critical thinker with exceptional communication, influencing and relationship management skills who thrives in a fast-paced environment.

Responsibilities Include :

• Be an indispensable partner to the Portfolio Strategy lead in the generation of analytics to advise GMs and brand managers on comprehensive category strategies (shopper, consumer, competitive insights)
• Assess performance of all the brands across the portfolio in the competitive context through an integrated perspective connecting different data points and research
• Build monthly drivers-based performance scorecards
• Analyze the category landscape (CDT, segmentation, size of prize, profit pools, SKU optimization)
• Create analyses for innovation (competitive intelligence, new product tracker)
• Build and manage core tools to create proprietary insights in support of the above
• Deliver compelling insights to build Category Visions and supporting the build-out of pathways to make the vision actionable for commercial execution.
• Tackle ambiguous problems to determine and prioritize business strategies
• Demonstrated ability to implement short- and long-term strategies to support organizational operation and transformation
• Lead, influence, and collaborate across functions to drive results through formal and informal channels
• Support portions of annual brand planning process as directed
• Serve on projects targeting particular improvement opportunities
• Support in the creation and validation of category forecasts

Requirements :

• Bachelor’s degree in business Analytics, Statistics or Marketing Research; MBA Preferred
• Minimum 7+ years of experience in increasing levels of leadership in insights roles in advanced analytics, competitive intelligence, syndicated research, shopper insights / analysis, innovation.
• Experience with syndicated data sources such as Nielsen, Circana or IRI
• Proficient in Excel, including advanced skills in combining data sets, creating pivot tables, and data analysis.
• CPG background or outside research firm with CPG clients required; preference for Fortune 500’ and small company experience
• Proficiency in statistical techniques that will inform research design and interpretation
• Deep experience with syndicated sources (Nielsen, Circana, or IRI) sources and broad network of agencies capable of providing proprietary research;

experience standardizing and automating reporting, as well as increasing category and competitive intelligence across the business units.

• Ability to thrive in a fast pace agile environment with limited direction and balance competing priorities
• Strong written and verbal communication skills to support building strong internal and external relationships and effectively communicate your work product
• Experience planning and leading strategic initiatives
• Extremely versatile, dedicated to efficient productivity
• Nimble business mind with a focus on developing creative solutions
• Strong project reporting skills, with a focus on interdepartmental communication

Benefits Overview :

TBG is pleased to offer you a comprehensive benefits package which includes medical, dental, vision, company provided life, STD and LTD insurance.

In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.

TBG offers a 401(k)-plan administered through Fidelity which allows you to contribute pre- or post-tax dollars and invest as you choose to save for retirement.

TBG makes employer matching contributions to your 401(k) account and will contribute 100% of the first 3% and an additional 50% of the next 2% for a total of a 4% company contribution.

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