Digital Marketing Specialist

Innova Solutions is immediately hiring for a Digital Marketing Specialist

Position Type : Contract

Duration- 06 Months

Location- Lawrence Township, NJ

As a Digital Marketing Specialist, you will :

• Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy
• Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.

g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO / SEM, IVA, Field-Trigger e-mails, etc.)

• Partner with the Brand, digital agencies, media partners and the client Production team to define project strategy, scope, timelines, and deliverables
• Lead pulls through of DTC and HCP digital tactics and media programs that drive business impact
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting / optimization of digital programs based on insights and analytics
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
• Monitor project status and provide regular reporting on progress, challenges, and solutions
• Demonstrated digital and DTC / HCP program experience
• Demonstrated ability to track and manage annual digital programs

The ideal candidate will have :

• Bachelor’s degree with minimum 5-7 years industry, (pharmaceutical / biotech or related marketing or media agency) experience.
• Experience in pharmaceutical omnichannel strategy and digital marketing
• Experience leading digital engagement, channel, and analytics activities
• Proven ability in managing digital agencies, vendors, and cross-functional support teams
• Competence in developing, evaluating, and activating media plans
• Demonstrated ability to successfully navigate internal MLR review processes
• Prior Digital or Media Marketing Agency experience is a plus
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, Veeva CRM

Thank you!

Mohit Vyas

Sr. Associate ? Recruitment

PAY RANGE AND BENEFITS :

Pay Range* : $70-$74 per hour.

Pay range offered to a successful candidate will be based on several factors, including the candidate's education, work experience, work location, specific job duties, certifications, etc.

Benefits : Innova Solutions offers benefits( based on eligibility) that include the following : Medical & pharmacy coverage, Dental / vision insurance, 401(k), Health saving account (HSA) and Flexible spending account (FSA), Life Insurance, Pet Insurance, Short term and Long term Disability, Accident & Critical illness coverage, Pre-paid legal & ID theft protection, Sick time, and other types of paid leaves (as required by law), Employee Assistance Program (EAP).