Business Development Executive

Job Description

Job Description

Description :

The Company : Headquartered in Louisville, Kentucky, 3DR Laboratories, the largest 3D medical image post-processing lab in the U.

S., provides 24 / 7 / 365 access to more than 200 expert radiologic technologists and to state-of-the-art imaging software.

Founded in 2005, 3DR Laboratories provides services to over a thousand hospital imaging departments, stand-alone imaging centers, and radiology practices.

Turnaround times for CT and MRI exams are guaranteed within hours or even minutes. 3DR Laboratories also offers Imaging Excellence Advisory Services where our expert imaging advisors provide creative, practical, and sustainable solutions for your most difficult department challenges.

With 3DR Laboratories, hospital imaging leaders have access to a high level of expertise and experience a truly collaborative relationship.

We are searching for a Business Development Executive (this is a remote role) for our Northeast Territory (prefer candidates who reside in that region) to join 3DR Laboratories!

Job Summary : As a Business Development Executive, you will be responsible for generating new business for 3DR’s post-processing and AI services in your assigned territory.

You will work closely with the Client Experience Team (Account Management, Implementation, and Clinical Integration Teams) to achieve agreed-upon sales targets, bookings, and revenue outcomes.

This role involves direct interaction with clients, including in-person, video meetings, phone calls, and email.

Essential Duties / Responsibilities :

Sales, Prospecting, and Lead Generation

• Identify and target new customers through various channels including networking, cold calling, and referrals.
• Conduct introductory calls to create new business opportunities. Develop positive business relationships towards closing high-quality deals that will produce revenue over a long-term relationship.
• Present, promote, and sell 3DR’s services to prospective customers. Attend face-to-face meetings, video meetings, and other outreach with clients.
• Travel to support trade shows and conferences.
• Follow up on leads in a timely manner using multiple approaches. Document all interactions in CRM. Regularly review the sales pipeline to ensure sustained growth.
• Communicate daily with the Client Experience Team regarding new and existing customer opportunities.
• Communicate with the IT Team to review project timelines and security assessments.

Sales Strategy

• Work with the Business Development Executive and Marketing Manager to create sales strategy and collateral to be used to attract and develop key accounts.
• Help create and assist in the development and distribution of marketing material that correctly represents the company’s vision, services, and brand.
• Analyze the sales territory and market potential and identify key accounts in the designated territory with growth opportunities.
• Perform cost-benefit and needs analysis for potential customers.

Territory Management

• Properly manage CRM ensuring all required fields are completed, the information is current and up to date, and sales funnel information (such as close dates and dollars) is accurate.
• Utilize Salesforce and Ironclad to capture and share accurate and meaningful sales information with internal team members and departments that rely on these tools to do their work.
• Generate reports for 3DR Leadership on customer needs, pain points, interests, competitive activities, and potential for new products and services.

Negotiation and Closing

• Negotiate pricing with the customer, in partnership with 3DR’s financial and contractual standards. Involve internal partners to ensure the correct pricing, terms and conditions are in place when closing a deal.
• Work closely with 3DR’s Contract Manager to deliver accurate information specific to the customer agreement regarding customer-specific terms including turnaround times and pricing.

Continuous Learning and Market Knowledge

Continuously learn about 3DR services, protocols, workflows, and technology as a strong foundation for accurate and successful sales activities.

Learning can be achieved through shadowing subject-matter-experts (SMEs), eLearning modules, instructor-led training and feedback from peers and SMEs.

Stay updated on industry trends, competitor activities, and customer needs to adapt sales strategies. This includes sectors like technology, radiology, healthcare, and imaging.

Requirements :

Required Skills / Abilities :

• A proven history of selling radiology related services to large hospitals / IDNs, regional hospitals and other healthcare providers, primarily at the Director / VP level.
• Strong communicator; both written and verbal communication, proficient in public speaking, giving presentations, and leading meetings.

Demonstrate professional demeanor when speaking with colleagues, doctors, surgeons, clinicians, and other professionals.

• Proficient in Microsoft Office, Microsoft PowerPoint, and Microsoft Excel skills.
• Strong technical aptitude and a quick learner with the ability to understand medical imaging.
• Adaptable / flexible thinker who can produce results in a dynamic, fast-paced environment.
• The ability to utilize Salesforce to manage all aspects of business : sales leads, daily activity, and report generation, including providing timely and accurate feedback.
• Comply with vendor credentialing.
• Ability to travel to customer sites or tradeshows when required.
• This is a remote position with some in office travel to Louisville for group meetings, presentations, and training.
• This position may involve working some non-traditional hours at times including evenings, weekends, and occasional holidays.

Desired Education and Experience :

• Bachelor’s Degree in Business, Radiologic Technology or similarly related healthcare discipline is highly preferred.
• Strong knowledge of and experience in Radiology, including CT and MRI.
• 3+ years of sales experience, preferably selling a service.
• Highly motivated and target-driven with a proven track record in sales.
• Must have a valid driver’s license for travel.

Physical Requirements :

• Ability to maintain concentration under pressure with occasional interruptions.
• Ability to sit for extended periods of time.
• Must be able to lift up to 50 pounds which may include trade show materials.
• Must be able to travel up to 50% (or as necessary).

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sexual orientation, gender identity, national origin, age, veteran status, or disability status.

We require an inclusive environment free from discrimination and harassment