Job Description : Accountabilities :
Accountabilities :
Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue.
This includes annual planning that ensures alignment across the enterprise in these categories :
- Market Definition and Sizing
- Persona Development
- Competitive Landscape and Toppan Merrill Position
- Toppan Merrill Opportunity and Key Objectives
- Messaging, Positioning and Value Proposition
- Establishment and Performance Against KPIs, Goals and Objectives
- Develop strategies and manage the execution of demand generation campaigns and programs based upon approved strategies
- Source content and manage blog and social media tactics that support campaigns and programs
- Working with internal and external partners, develop and produce required digital and printed go-to-market assets including : campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.
- Liaise with Product Management on all programs to support Toppan Merrill product releases
- Working closely with Event Management, manage market trade shows and events for assigned vertical
- Working closely with Digital Marketing, manage online presence for assigned vertical.
- Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals
Additional Responsibilities
- Develop a working knowledge of personas to identify key strategies to advance Toppan Merrill products and solutions.
- Manage the program budget by aligning investments to sales targets and goals
- Develop customer insight strategies to solicit customer feedback
- Develop working knowledge of all Toppan Merrill product and service lines
- Proactively recommend innovative and creative marketing approaches for revenue growth
- Monitor industry trends and competitor activities to recommend marketing techniques and tactics based on changing business demands
- Report weekly / monthly on progress
- Other responsibilities as assigned.
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