Talent.com
Director Men's Brand Marketing

Director Men's Brand Marketing

J.CrewNew York, NY, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

J.Crew is seeking a dynamic and experienced Director, Mens Brand Marketing to lead our men's brand strategy and marketing initiatives. This leadership role will be responsible for driving brand awareness, customer engagement, and revenue growth for J.Crew's men's division through innovative marketing campaigns, strategic partnerships, and compelling brand storytelling.

Key Responsibilities

Brand Strategy & Leadership

  • Develop and execute comprehensive brand marketing strategies for J.Crew men's division, aligning with overall company objectives and brand positioning
  • Lead the evolution of the men's brand narrative, ensuring consistency across all customer touchpoints and marketing channels
  • Drive brand differentiation in the competitive menswear landscape through innovative positioning and messaging
  • Collaborate with cross-functional teams including merchandising, design, and creative to ensure brand cohesion

Marketing Campaign Development

  • Oversee end-to-end development and execution of integrated marketing campaigns across digital, traditional, and experiential channels
  • Lead seasonal marketing calendar planning, ensuring campaigns align with product launches and business objectives
  • Manage campaign budgets, timelines, and performance metrics to optimize ROI and brand impact
  • Partner with creative agencies and internal teams to develop compelling visual and written content
  • Customer Engagement & Growth

  • Develop customer acquisition and retention strategies specifically for the men's target demographic
  • Leverage customer data and market insights to inform marketing strategies and campaign targeting
  • Drive engagement across digital platforms including social media, email marketing, and e-commerce
  • Lead customer experience initiatives that enhance brand loyalty and lifetime value
  • Partnership & Collaboration

  • Identify and execute strategic brand partnerships and collaborations that elevate the men's brand profile
  • Work closely with PR and communications teams to secure media coverage and brand visibility
  • Collaborate with retail and e-commerce teams to ensure marketing initiatives drive traffic and conversion
  • Partner with international teams to adapt marketing strategies for global markets
  • Required Qualifications

    Experience

  • 7+ years of brand marketing experience, with at least 3 years in a leadership role
  • Proven track record in fashion, lifestyle, or consumer goods marketing, preferably in menswear
  • Experience managing content and marketing budgets and delivering measurable business results
  • Strong background in integrated marketing campaign development and execution
  • Education & Skills

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Deep understanding of the menswear market, customer behaviors, and competitive landscape
  • Expertise in digital marketing channels including social media, email, SEO / SEM, and influencer marketing
  • Strong analytical skills with ability to interpret data and translate insights into actionable strategies
  • Excellent project management skills with ability to manage multiple initiatives simultaneously
  • Leadership & Communication

  • Proven ability to lead and inspire cross-functional teams in a fast-paced environment
  • Exceptional written and verbal communication skills with ability to present to senior leadership
  • Strong creative vision with ability to translate brand strategy into compelling marketing executions
  • Collaborative leadership style with ability to influence without direct authority
  • Preferred Qualifications

  • Previous experience with premium or heritage fashion brands
  • Background in retail marketing with understanding of omnichannel customer journeys
  • Experience with emerging marketing technologies and platforms
  • International marketing experience
  • Strong network within the fashion and lifestyle marketing community
  • Experience with brand repositioning or turnaround situations
  • Benefits + Perks

  • Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
  • Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
  • Summer Fridays - In addition to our hybrid work model, we also close our office at 1 : 00 PM every Friday during the Summer months.
  • Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
  • Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
  • Note : Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

    At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

    One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

    JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.

    serp_jobs.job_alerts.create_a_job

    Director Brand Marketing • New York, NY, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Director, Brand

    Director, Brand

    Book of the MonthNew York, NY, US
    serp_jobs.job_card.full_time
    We're looking for a Director, Brand to lead and enhance the creation and distribution of content that helps take our brand to the next level. In this role, you'll manage our in-house creative team, ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director Brand Marketing

    Director Brand Marketing

    Good InsideNew York, NY, US
    serp_jobs.job_card.full_time
    Good Inside is redefining parenting - not as something that should "just come naturally," but as a skill to learn and practice. Erica Belsky, we combine sturdy leadership with innovative technology ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director, Brand Marketing - Entertainment

    Director, Brand Marketing - Entertainment

    KnownNew York, NY, US
    serp_jobs.job_card.full_time
    Director, Brand Marketing - Entertainment.We have created a world where art and science are best friends.Known is a modern marketing company engineered for the unprecedented opportunities and chall...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Lifecycle Marketing

    Director of Lifecycle Marketing

    VirtualVocationsJamaica, New York, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Lifecycle Marketing.Key Responsibilities Develop and own the end-to-end lifecycle marketing strategy, focusing on customer acquisition, engagement, retentio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Brand Marketing Director

    Brand Marketing Director

    StaffingNew York, NY, US
    serp_jobs.job_card.permanent +1
    Location : New York, NY (hybrid 3 days on-site per week) Duration : Temporary to Permanent.Our Fintech Start-up client is searching for an experienced Brand Marketing Director to join their team on a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Brand Partnerships (Sales)

    Director, Brand Partnerships (Sales)

    Pubity GroupNew York, NY, US
    serp_jobs.job_card.full_time
    Director, Brand Partnerships (Sales).Working as an integral member of our Global Sales team this role will be based in New York. The role is focused on generating revenue across all commercial solut...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Brand Marketing Director, Organic Growth

    Brand Marketing Director, Organic Growth

    CookUnityNew York, NY, US
    serp_jobs.job_card.full_time
    Food has lost its soul to modern convenience.And with it, it has lost the power to nourish, inspire, and connect us.So in 2018, CookUnity was founded as the first-of-its-kind platform that connects...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director Men's Brand Marketing

    Director Men's Brand Marketing

    J.CrewNew York, NY, US
    serp_jobs.job_card.full_time
    Crew is seeking a dynamic and experienced Director, Mens Brand Marketing to lead our men's brand strategy and marketing initiatives. This leadership role will be responsible for driving brand aw...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director, Brand Marketing

    Director, Brand Marketing

    FanaticsNew York, NY, US
    serp_jobs.job_card.full_time
    As a Senior Brand Marketing Manager at Fanatics Betting & Gaming (FBG), you will help to build our brand narrative and fan focused storytelling. This role will lead and champion creative concepts al...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Brand Marketing

    Director, Brand Marketing

    TapestryNew York, NY, US
    serp_jobs.job_card.full_time
    Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Brand Marketing

    Director of Brand Marketing

    VirtualVocationsFlushing, New York, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Brand and Integrated Marketing to lead brand strategy and marketing initiatives focused on privacy-first data use. Key Responsibilities Define and execute th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Brand Marketing

    Director of Brand Marketing

    ASSOULINENew York, NY, US
    serp_jobs.job_card.full_time
    We are seeking a dynamic and strategic.Global Brand Marketing Director.This role will oversee brand strategy, creative campaign development, public relations, and high-profile events.The ideal cand...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director Men's Brand Marketing (New York)

    Director Men's Brand Marketing (New York)

    J.CrewNew York, NY, US
    serp_jobs.job_card.full_time +1
    Crew is seeking a dynamic and experienced Director, Mens Brand Marketing to lead our men's brand strategy and marketing initiatives. This leadership role will be responsible for driving brand awaren...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director, Global Fan Engagement Marketing

    Director, Global Fan Engagement Marketing

    NFLNew York, NY, US
    serp_jobs.job_card.full_time
    Director, Global Fan Engagement Marketing.The National Football League is seeking a strategic, data-driven marketing leader to advance our 1 : 1 fan engagement strategy, journey orchestration, and pe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.new
    Director of Brand and Integrated Marketing

    Director of Brand and Integrated Marketing

    BridgeParamus, NJ, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Bridge seeking a dynamic Director of Brand and Integrated Marketing to lead our brand, narrative, and go-to-market strategy in one of the most transformative areas of advertising today : .PII data, p...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Director of Brand Partnerships

    Director of Brand Partnerships

    VirtualVocationsPaterson, New Jersey, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Brand Partnerships (Remote).Key Responsibilities Lead the development and management of an end-to-end pipeline of brand partners to drive revenue Oversee a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Lifecycle Marketing

    Director of Lifecycle Marketing

    US MobileNew York, NY, US
    serp_jobs.job_card.full_time
    Director Of Lifecycle Marketing.US Mobile is on a mission to revolutionize connectivity.Imagine a world where you can go into a single app and buy terabytes of data for every one of your devices : p...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director, Brand Marketing

    Director, Brand Marketing

    KnownNew York, NY, US
    serp_jobs.job_card.full_time
    We have created a world where art and science are best friends.Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today.We are about ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Director

    Marketing Director

    VirtualVocationsFlushing, New York, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Marketing.Key Responsibilities Own and scale performance marketing strategy across various digital channels Manage and forecast marketing budgets, ensuring...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director, Marketing - Brooklyn Basketball

    Director, Marketing - Brooklyn Basketball

    BSE GlobalBrooklyn, NY, US
    serp_jobs.job_card.full_time
    Level-up your career by having opportunities at BSE Global sent directly to your inbox.serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days