Product Marketing Specialist

Product Marketers leverage a deep understanding of the market, customers, Pearson products, the competition, and the sales pipeline to inform product development and define go-to-market strategies that enable Pearson to win.

Working across a broad set of internal and external stakeholders including product management; sales; other marketing teams;

and faculty and student customers Product Marketers take an 'ownership' mindset focused on growing and monetizing Pearson market share.

Ensure you read the information regarding this opportunity thoroughly before making an application.Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location.

As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is between $110,000 - $115,000.

This position is eligible to participate in a sales incentive plan.Key Functions Of The Product Marketer Include

Capture the voice of the customer and sales to inform product plans, platform roadmaps, pricing & product model strategies, and go-to-market plansCreate product stories, value propositions, positioning, core messaging and sales tools that enable Pearson go-to-market teams to winWork with the Director of Marketing to inform go-to-market priorities to ensure that go-to-market teams are focused on the markets and products that offer the greatest opportunities for share growth and monetizationDefine go-to-market strategy, goals and success metrics focused on gaining and monetizing share in priority marketsResponsibilities

Capture, document, and continuously update market, customer, sales, and competitive insights to inform product plans and go to market strategies that enable Pearson to winGather and synthesize data to document insights that inform various strategiesEngage customers, Product Sales Specialists, and Sales Reps virtually and in the field to capture the voice of the customer and salesCreate product stories, value propositions, positioning, and core messaging for key products and customersDevelop product value propositions and core messaging specific to key competitors and customer personasContribute to an annual go-to-market prioritization process focused on maximizing our ability to grow and monetize share in the coming yearDevelop go-to-market plans that define the go-to-market strategy in key markets and establish goals and success metricsCollaborate with Campaigns on the execution of the go-to-market strategy through targeted campaign plansCreate and maintain core sales tools and participate in the execution of sales trainingQualifications

Undergraduate degree required1-3+ years of B2B product marketing experience OR3-5+ years developing, promoting, or selling digital solutions in the higher education content / ed tech spaceProven collaboration skills and the ability to lead through influenceStrong analytical skills and the ability to leverage data and insight to inform, measure, optimize, and document the performance of go-to-market strategyHigh integrity, energy, and a desire to work in a results-oriented, diverse team environment

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