Social Media Marketing Manager

Position : Social Media Manager

Location : Hybrid - Onsite 1-2x per week, N. Austin

Status : Freelance

Duration : Possible Full-Time

Starts : October 2024

Hourly Rate : $30- $37 / Hr.

Our client, a pioneer in the housing and finance industry, is seeking a Social Media Manager. Ideal candidates have experience working with very regulated content!

This is a freelance to full time opportunity (typically converting after 3 months of freelancing, for the right person), that requires going onsite to an Austin office.

All equipment will be provided.

Social Media Manager Responsibilities :

• Strategize, plan and manage the day-to-day content
• Recommend and build social media experiences that engage the appropriate audiences and inform them of our products and services
• Ensure that all content is approved, accurate and continuously up to date. Keep corporate sites updated with fresh, relevant and engaging content
• Partner with and monitor internal and external relationships relative to the successful integrated implementation of social media strategy, platform management and administration required to manage social media accounts and campaigns
• Build relationships with online contributors / ambassadors that have positive influence in the real estate industry
• Use measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
• Summarize insights and conversations to create actionable reports that lead to optimization
• Advocate, train, and demonstrate good use of social media and Compliance best practices among branch users
• Monitor corporate and outside social media outlets, and recommend improvements, if necessary
• Stay current on social media best practices and integrate them into the overall marketing strategy for the business
• Act as lead specialist for other social media positions providing guidance and direction as needed

Social Media Manager Requirements :

• 4+years of related experience and / or training developing, managing, monitoring, and analyzing social media platforms for brands in a corporate setting
• Knowledge of professional social media management, online forums and conversation auditing tools including, but not limited to Hootsuite, Sprinklr, Spredfast, Falcon.io, Meltwater, etc.
• Exceptional writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compelling keeping in mind strict regulation!
• Knowledge of the impact of social media on search engine optimization (SEO) and paid online campaigns
• Ability to communicate effectively with all employees, including the executive committee
• Must be able to work within tight deadlines and budget(s)
• Excellent communication, organizational and time management skills
• Ability to manage multiple responsibilities with attention to detail in a fast-paced environment
• Proficiency with MS Office and email
• Associate degree or equivalent from two-year college or technical school in Communications, Digital Media, Advertising, Marketing and / or Business
1 day ago