Global Associate Brand Manager -Jack Daniels Tennessee WhiskeyBrown-Forman • Louisville, KY, US
Global Associate Brand Manager -Jack Daniels Tennessee Whiskey
Brown-Forman • Louisville, KY, US
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job_description.job_card.job_descriptionPartnership with Sr. Global Marketing Manager to lead Global creative & communications development delivering best-in-class assets across the portfolio. Partner with Sr. Partnerships Manager on management of Global McLaren partnership, including creative asset development, innovation & packaging and activation playbooks. Partnership with the Global Communications team to develop best-in-class creative and communications strategies for Jack Daniels Squires Program, driving new membership and maintaining loyalty. Lead Global creative adaptation support with respective agencies. Oversee Global Asset Management ensuring all Global Jack Daniels assets are up-to-date and easily accessible for markets on internal asset platforms. Support Global Communications Manager on Jack Daniels internal website management, ensuring Global marketing materials and tool kits are up-to-date. In partnership with the Global Licensing team, ensure brand equity and relevance are appropriately balanced across all licensed merchandise. Lead the ongoing management of internal chatter page, championing the page and encouraging usage amongst internal brand stewards. Partnership with Jack Daniel Distillery Homeplace Team on creative & communications needs. Collaborate with Sr. Global Marketing Manager and Global Portfolio & Strategy team to develop Global POS strategy in line with the Global strategic priorities, brand positioning and guidelines. Central point of contact to gather and synthesize shopper marketing needs from local markets, translating business and cultural insights into actionable recommendations for the global asset strategy. Partner with Global agency and vendors to develop the annual Global POS offerings, ensuring consistency with Global Brand Guidelines and strategic pricing guidance. Responsible for publishing global core offerings for POS and educating market brand managers and others responsible for executing. Serve as Global brand steward lead, aligning with Regional Trade Marketing and Procurement leads, providing strategic guidance to ensure all locally sourced materials adhere to brand, pricing, and sustainability standards. Performance analysis : set KPIs to measure and analyze performance of POS with a view to continuously optimize offerings. Experience : 4+ years marketing, sales, or sales promotion experience in a consumer goods environment or education / experience equivalent. A genuine passion for the craft of American Whiskey category, demonstrated by your deep curiosity about what makes Jack Daniels resonate with consumers and bartenders globally. Understanding of cultural nuances and global market dynamics, with the ability to adapt strategies to diverse audiences. The confidence to bring a diversity of thought to the Global Creative & Communications team, challenging our team to connect Jack Daniels to contemporary culture in new and authentic ways. Experience of brand positioning and visual identity management. Project management experience and attention to detail in planning and execution. Advanced understanding of winning at the point of purchase. Agency management and leadership. Strong leadership skills and the ability to operate very effectively in a collaborative, matrix environment. Excellent communication skills and a proven record of proactivity and 'influencing without authority'. Spirits / Beverage Alcohol or Premium Lifestyle brand experience. Global or regional experience and relationships established. Multilingual abilities are a plus.
Global Associate Marketing Manager
The Global Associate Marketing Manager is accountable for the creation, management, and evaluation of highly innovative global brand-building programs. This role embraces the belief that inclusion and collaboration lead to better results. You will partner with agencies, brand market leaders, cross-functional teams, and senior stakeholders to lead, support, and influence the development of "best in class" brand platforms, campaigns, and programs. This role will steward impactful point-of-sale (POS) driven by brand positioning and distinctive assets and will also play a crucial part in strengthening the brands meaningful difference through global campaign rollouts, on-premise strategy, and key passion points.
What You Can Expect :
- Lead the ongoing management of Global online brand education, including managing the agency in enhancing current and developing new content workstreams.
- Partner with the Global Portfolio & Strategy team to support new product launches and packaging changes, including the development of creative & communications assets & tools to ensure successful launches.
- Partner with the Global Portfolio & Strategy team on the gift approval process, providing oversight on labels, packaging and gift offerings ensuring creative compliance with Global Brand Guidelines.
Global Brand Communications
Global POS :
What You Bring to the Table :
What Makes You Unique :
Who We Are : We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer : Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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