Marketing Manager - Demand Generation and Channel

See. Know. Secure. Every connected asset everywhere.

Our mission is to make the connected world a safer place. Digital transformation has led to the explosive increase of connected assets.

Each unknown, unmanaged, and unsecure device increases an organization's attack surface. Ordr makes it easy to see, know and secure every connected device in your network-in real-time.

Using a "whole enterprise" philosophy and the Ordr Data Lake, populated with a rich and growing library of millions of detailed device profiles, Ordr identifies every IT, IoT, IoMT, and OT asset, maps its attack surface, and protects each device with automated policies.

We're looking for innovators, creative thinkers and doers to join a driven team, where you'll work hard but have fun along the way.

More importantly, we're looking for the best people who will thrive in a unique Ordr culture where we're customer obsessed, push the boundaries of innovation, value collaboration and focus on results! Everything you'll do as part of our mission to secure assets in our customer's network - in healthcare, manufacturing to financial services and smart cities - makes a difference in protecting lives, business operations, and our way of life.

We are backed by top investors including Battery Ventures, Wing, TenEleven Ventures, Mayo Clinic and Kaiser Permanente Ventures.

We've received multiple awards and leadership recognition, including the following representative vendor in the Gartner Market Guide for Cyberphysical Systems, representative vendor in three Gartner Hype Cycles in the Cyber Asset and Attack Surface Management category, KLAS Healthcare IoT Leader (four years in a row), and representative vendor in the 2023 Gartner Market Guide for Healthcare IoT, SINET16 2020, winner Evanta Innovation Summit 2021, CRN IoT 50 2020, Golden Bridge Awards 2020, CyberTech 100, Cloud Excellence Awards 2021, and Security Excellence IoT Evolution 2021.

We are headquartered in Santa Clara, California, but this position can be anywhere in the

U.S.

Job Description

Ordr is looking for a Marketing Manager, Demand Generation and Channel to support the execution of our demand generation and partner programs.

To be successful in this role, you must have a can-do attitude, be detail-oriented, organized, and flexible. You will report to the Senior Director of Demand Generation with a dotted line to the Head of Partner Marketing.

Responsibilities :

Plan, execute, and monitor demand generation and end-to-end channel campaigns such as test drives, regional / partner events in Marketo and Salesforce.

This includes setting up landing pages on WordPress, building out Marketo / SFDC campaigns, event logistics, follow up, and reporting).

• Work closely with the sales team and channel team to find, coordinate, and plan regional events to maximize our presence in the regions.
• Excellent communication skills and proactive follow-up are important for success.
• Proactively manage the partner newsletter creation and distribution on a monthly basis.
• Build partner communications program for partner training and sales enablement.
• Run partner webinars to drive enablement and brand awareness with our partner community.
• Support the day-to-day operations of Ordr's partner portal, to drive higher engagement with our partners.
• Track program results, measuring program success, and reporting metrics via SFDC.

Requirements :

• 5+ years in B2B demand generation, field marketing or channel marketing.
• Well versed in B2B technology audiences, specifically IT, Networking, Security, and technical C-level roles.
• Understanding the sales cycle and the reselling partner business model a plus.
• Some travel (20%) required.
• Comfortable in a fast-paced working environment where agility and pivoting are a regular part of the journey.
• Confident in setting and committing to goals and KPI's and driving to meet / exceed targets.
• Experience using Marketo and Salesforce.com to drive campaigns and report results.
• Experience using Impartner a plus.
• Excellent written and verbal communication skills.
• Highly self-motivated, accountable, proactive and thoughtful with high attention to detail.
• Bachelor's degree or equivalent work experience.

Salary Range : $118,000 - $135,000. Our job titles span more than one career level. Actual base pay is dependent upon many factors including but not limited to training, transferable skills, work experience, business needs and location.