Job Summary :
In this role you will lead the strategy development and execution for Yami s lifecycle marketing channels with a focus on automating email inapp messaging mobile push notifications and SMS.
As an advocate for customer experience you will serve as the primary point of contact for customer engagement and facilitate crossfunctional collaboration.
About Yami :
Founded in 2013 Yami s mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products.
As the topranked fastestgrowing startup on the Inc. 500 List we offer an extensive selection of authentic food beauty home and wellness products from Asia through our ecommerce platform iOS and Android apps.
Benefits & Compensation :
- 401(k) matching
- Health dental and vision insurance
- Paid time off (vacation sick days and holidays)
- $65K80K
- Onsite gym and game rooms
- Employee discounts
- Complimentary coffee and snack
Job Responsibilities :
Collaborate with product tech engagement and data analytics teams to implement automated lifecycle marketing channels
Develop and execute iterative testing strategies to improve customer experience continuously (e.g. Email Trigger)
Create Yamibranded content tailored to various customer segments
Analyze customer cohorts and segments to drive growth and optimize campaigns
Design and test campaigns and templates that align content with customer preferences
Track analyze and optimize key metrics including CTR open rates revenue lift and overall engagement
Qualifications : Bachelor s degree
Bachelor s degree
Indepth knowledge of data workflows customer segmentation automation personalization and ecommerce marketing best practices
3 years of experience in a retention marketing operations or lifecycle marketing role
Strong dedication to enhancing customer experience with a clear understanding of Yami s core customer base
Exceptional attention to detail and strong interpersonal skills
Experience with Iterable or similar marketing platforms preferred
Selfmotivated with the ability to work independently
Bilingual in Mandarin
Requirements