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Product Manager, Promotional Materials Digital Content & Asset Manager

Ladders
New York, NY
Full-time

Hybrid / onsite in Sleepy Hollow, NY.

The Product Manager, Promotional Materials Digital Content & Asset Manager position based in Sleepy Hollow, NY is a key digital content leadership role within the Commercial IT team.

The ideal candidate will be a leader responsible for managing commercial digital content platforms and services for the Commercial IT, Marketing Technology team.

You will work interactively with Commercial Operations, Marketing teams and external partners to support promotional material approval processes, establish omnichannel content strategies, modular content design, digital content development process, and archival processes.

You will build strong relationships with process owners to ensure appropriate demand management and delivery.

Responsibilities :

  • Provide technical and process optimization support to the commercial promotional approval process (Medical, Legal & Regulatory) partners and enable reporting and dashboarding.
  • Lead the change management process for the Veeva PromoMats, Veeva Vault Digital Asset Management other digital asset platforms, activities include but not limited to, change request prioritization, administration, technical assessments and alternatives, documentation, testing and execution
  • Design and establish modular content management workflows in the context of omnichannel marketing, partnering with technology teams, business process leads and external partners
  • Partner with the marketing technology lead to establish a technology governance council for content platforms to ensure strategic alignment with commercial objectives and long-term scalability
  • Develop and maintain strong relationships with assigned process workstreams within Commercial Teams and other IT functions.
  • Serve as the primary IT escalation point for the commercial content approval and digital asset management workstreams
  • Partner with internal IT partners to develop and implement standard processes, digital capability delivery and technology support services.
  • Lead process improvement projects for content production workstreams using robust project management and process improvement practices
  • Provide 'hands on' technical leadership to the managed services delivery team to support and enable Veeva Vault capability
  • Demonstrative ability to be able to advise and implement Veeva Vault PromoMats workflows, implementations, Veeva Vault reporting to provide insights.

Digital media agency and pharma experience is advantageous.

Requirements :

  • A Bachelor's degree in Computer Science, Marketing, Advertising or related field or equivalent professional work experience.
  • Certification and minimum 5 years' experience with the following technologies :

Solid understanding of Veeva Vault Promo Mats and Digital Asset management and advantageous to have proven understanding of Veeva CRM, Salesforce Marketing Technologies, modular content design for marketing use cases, Claims & References Management, content workflows for omnichannel marketing use cases.

Experience managing technical teams delivering Veeva Vault Promomats and Digital Asset management technologies capability.

You must be onsite at least 3 days a week.

  • Are an initiative-taker who enjoys rolling your sleeves up to get the job done and want to support our team in commercializing the highest quality medicines for patients as efficiently as possible, thus changing people's lives.
  • Thrive in a multifunctional, collaborative, and fast-paced environment and want to be part of an innovative commercial marketing technology organization.
  • Have excellent analytical skills, with the ability to identify business recommendations, difficulties and opportunities.
  • Ability to analyze data, deliver findings while providing various practical recommendations.

LI-JV1

7 days ago
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