Director, HIV Prevention Marketing

Description

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide.

As a Director, HIV Prevention Marketing you will report to the Senior Director, Marketing-HIV. Leading a team of one direct report, and mentoring a product manager marketing professional.

This role will be responsible for leading and executing promotional initiatives for Gilead HIV therapies.

Job Responsibilities :

Develop and oversee execution of a comprehensive non personal promotional strategy to supports Prevention market growth

Partner with global and internal stakeholders to shape the execution of of innovative omnichannel and content creation capabilities that will propel Prevention for non personal business objectives

Provide subject matter expertise to guide and shape the short and long term integration of novel technologies / capabilities that individualize customer strategy and promotional execution

Partner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution

Develop the NPP omnichannel (POA) in partnership with HCP promotional team

Develops and leads key elements of the promotional brand strategy aligned to the brand campaign

Drives execution through the management and partnership with external agencies, internal cross-functional partners, and field sales.

Regularly measures the success of initiatives.

Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy

Gains approval for marketing materials through internal review process through Promotional Review Committee (PRC)

Works cross-functionally with Sales, Sales Leadership Legal, Regulatory, Medical and other key internal stakeholders

Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.

Ensures that all marketing activities are in compliance with regulatory and legal requirements.

Manages the professional marketing budget and project timelines

Supports 1 direct report; partners and mentors a product manager marketer

Knowledge, Experience and Skills :

Required :

12+ years of experience.

Track record of successful pharmaceutical / biotech marketing

Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities

Experience in strategic brand development and in leading brand plans for late lifecycle products

Experience with marketing strategy, sales and regulatory policies and practices.

Ability to conceive, develop and implement multi-dimensional marketing and business plans.

Proven ability in the execution of multiple / complex initiatives within the marketing mix which require tactful cross-functional execution

Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences.

Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.

Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials.

Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking.

Basic Qualifications :

Bachelor's Degree and 12 years of experience or

Masters' Degree and 10 years of experience or

PhD and eight years of experience

Preferred :

MBA or other advanced business degree

HIV Therapeutic Area knowledge and / or Antiviral

Previous pharmaceutical / biotech sales and / or sales management experience is a plus

People Leader Accountabilities

Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.

Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential.

They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.

Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account.

They provide the support needed to remove barriers and connect their team to the broader ecosystem

The salary range for this position is : $221,170.00 - $286,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location.

These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.

Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit :

Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

For jobs in the United States :

As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws.

In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance.