Marketing Creative Manager

Marketing Creative Manager

Organization Name : Etain LLC

Job Title : Marketing Creative Manager

Position Type : Full Time

About Etain :

Etain is New York's only women-founded, vertically integrated cannabis company with dispensaries in White Plains, Kingston, Syracuse and a flagship in Midtown East in New York City.

Alongside their premium cannabis products, Etain carries a curated selection of women-owned CBD and health and wellness brands to highlight other women in the industry and their products.

Our mantra, "Take a moment with Etain", embodies the spirit and belief that their products meet the needs of our community by delivering the highest quality and purest products, so their patients feel good about investing in their health and wellbeing.

They believe the future of cannabis is diverse, and they execute every day on making that future a reality by doing things differently and fostering diversity and inclusion in the cannabis space .

ROLE SUMMARY The Marketing Creative Manager is responsible for leading and managing the creative development and execution of marketing campaigns.

They work closely with cross-functional teams, including marketing, retail, sales to ensure delivery of compelling and effective creative assets.

The role requires a combination of strategic thinking, creative vision, project management skills, and a deep understanding of marketing principles.

KEY RESPONSIBILITIES

• Develop and implement creative strategies that align with the overall marketing objectives and target audience.
• Collaborate with cross-functional teams to understand campaign requirements, target audience, and messaging goals.
• Manage and provide creative direction to internal and external creative teams, including designers, copywriters, videographers, and other creative professionals.
• Oversee the development and production of various marketing assets, such as digital advertisements, print materials, website content, videos, social media graphics, and more.
• Ensure consistency and brand adherence across all marketing creative elements.
• Review and approve creative concepts, storyboards, designs, and copy to ensure they meet brand guidelines and campaign objectives.
• Stay updated on industry trends, best practices, and emerging technologies to continually improve the effectiveness and innovation of marketing creative.
• Monitor project timelines, budgets, and resources to ensure on-time and on-budget delivery of creative assets.
• Collaborate with marketing analytics teams to evaluate the effectiveness of creative assets and campaigns and make data-driven recommendations for optimization.

SUPERVISORY RESPONSIBILITIES

• Mentor and guide creative marketing team members, fostering a culture of collaboration and continuous improvement.
• Conduct regular performance evaluations of creative team members and provide constructive feedback for their professional development.
• Bring best practices, templates, and experience to create consistency throughout the team.
• Recruits, interviews, hires, and trains new team members.
• Supports the daily creative workflow of the marketing department.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Communications, or a related field (advanced degree preferred).
• 5+ years of experience leading a creative team.
• Proven experience as a Creative Marketing Manager or in a similar role, with a strong track record of successfully executing creative marketing campaigns.
• Demonstrable experience in leading and managing a team, fostering collaboration, and driving results.
• Proficiency in digital marketing platforms, including social media management tools, marketing automation software, and web analytics.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey marketing messages.
• Strong creative thinking and problem-solving abilities, with a keen eye for design and attention to detail.
• Analytical mindset, with the ability to interpret data and metrics, draw actionable insights, and optimize marketing strategies.
• Up-to-date knowledge of marketing trends, consumer behavior, and emerging technologies in the digital landscape.
• Exceptional project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

SKILLS

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.

ADDITIONAL REQUIREMENTS

• Per state law, you must be at least 21 years of age.
• Must successfully complete a comprehensive background check.
• Must pass a drug screening

WORK ENVIRONMENT

This job operates in a professional retail environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to speak and hear. The employee frequently is required to stand at a workstation for extended periods;

walk; use hands to handle or feel objects, tools or controls; reach with hands and arms and ability to work on iPad, laptop or desktop for extended periods of time reading, reviewing and analyzing information and providing recommendations and summaries to patients.

Must be able to effectively communicate with others verbally and in writing. Employees may be required to occasionally lift and / or move moderate amounts of weight, typically less than 25 pounds.

Regular and predictable attendance is essential.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

AAP / EEO Statement

Etain is an equal opportunity employer. We welcome applications from all backgrounds regardless of race, color, religion, sex, ancestry, age, marital status, sexual orientation, gender identity, disability, or any other classification protected by law.

COMPANY BENEFITS

Etain provides comprehensive benefits offerings to all full-time employees. Our benefits include medical, dental, and vision insurance, and paid time off program.

Other Duties :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.

Please note : Only shortlisted candidates will be contacted.