Summary :
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms.
Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
Apple’s Worldwide (WW) Marcom team is looking for an experienced marketing communications professional to provide strategic and executional leadership across our consumer marketing efforts with a focus on creative content! In this role, the Brand Content Manager will join an established team of Brand Managers, Functional Producers, creative teams, and Planners who work across the Marcom functional teams (Apple Retail, Channel, Interactive, Events, Video, and Packaging) to help guide, develop, and execute global integrated marketing communication efforts.
Key Qualifications : Description :
Description :
Primary day-to-day responsibilities include but are not limited to : briefing creative and content curation teams (i.e. Business Affairs, Photography, Video teams);
driving communications across teams; aligning with creative development schedules, presentations, and approval processes.
Finally, troubleshooting to establish a smooth workflow for the cross-functional teams involved. Guide the creation and creative development of content for use across teams and GEOs.
This content may include video, photography, demo content, third-party content, partner content, illustrations, screens, hardware, and animations.
Strong partnership with Brand teams, Planners, and Creative Directors to develop compelling content briefs that align with overall communication strategies.
Leadership over launch and sustaining campaign efforts from inception to completion, including the creative content strategy and integration across functions.
Closely collaborate with Product Marketing, PR, content teams, and Marcom specialists to strategically align our content to product features and communication strategies.
Tight partnerships with the Brand Manager and Cross-functional Project Manager to build a high-level creative content plan across a launch.
Communicate the content strategy and directional changes to Marcom functional partners. Creative review involvement to ensure strategy is on brief and the content story is carried across marketing materials.
Establish processes and documentation to track legal clearances, usages, and placements of key assets across all marketing touchpoints.
Keeps all teams informed of any product line-up and software updates that may impact content.
Additional Requirements :
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