Vice President, Marketing & Strategy (Timberland Americas)

At Timberland, we’re a team of adventurous doers that step outside, work hard together, and move the world forward. We believe that inclusion, diversity, and community are the most important parts of our company, and we say that BOLDLY.

Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.

Vice President, Marketing & Strategy (Americas)

What will you do?

A day in the life of the Vice President, Marketing & Strategy at Timberland looks a little like this :

• Bring Timberland’s global brand DNA to life through leadership and development and execution of marketing strategies that inspire our consumers and drive business goals.
• In partnership with the Vice President / General Manager, Timberland Americas, spearhead the development and execution of innovative, long-term business strategies to ensure the Americas region growth and sustainability.
• Lead all marketing and strategic planning within wholesale, retail and digital to drive financial objectives and brand positioning through all channels.
• Build and execute a coordinated calendar of campaigns, events, offers and messages, ensuring promotions and events to drive incremental traffic and sales.
• Conduct comprehensive market research and analysis to identify emerging trends and recommend proactive strategies to maintain competitive advantage for Americas region.
• Collaborate with cross-functional teams to drive strategic initiatives specific to the Americas region.
• Design 360-degree programs which integrate digital, account marketing and public relations with creative retail programs.
• Drive consistency between global brand direction and Americas market.
• Recruit, develop and motivate your team with the goal of creating a performance-driven culture.
• Oversee marketing spend from both a planning and tactical execution perspective.
• Develop strong alliance with key accounts, reinforcing Timberland's unique service model and leadership position in the footwear industry.

What do you need to succeed?

A bachelor’s degree in a related field is required and a master’s preferred.

• Ten-plus years of progressive experience in consumer product marketing and managerial experience; ideally with a footwear, apparel and / or accessories market leader.
• Strong leadership and consensus building skills.
• Marketing management and strategic planning experience.
• A proven track record in developing teams and executing successful marketing programs to drive financial results.
• Must be a self-starter, highly organized, and able to work well with people at all levels in the organization.
• Highly developed presentation and interpersonal skills.

What do we offer you?

At Timberland, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people.

We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Hiring Range :

$235,200.00 USD - $294,000.00 USD annually

Incentive Potential :

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

Benefits at VF Corporation :

You can review a general overview of each benefit program offered on www.MyVFbenefits.com.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees.

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