Position Overview :
We are looking for a skilled and experienced Marketing Manager to lead and optimize marketing efforts, ensuring operational excellence across various channels.
This role is essential in managing the marketing department’s processes and technology, leading a diverse team, and driving strategic initiatives to enhance lead generation and customer acquisition.
Key Responsibilities :
Campaign Management & Optimization :
- Oversee and optimize marketing campaigns to align with strategic goals and achieve maximum ROI.
- Manage a substantial marketing budget, ensuring effective resource allocation and performance tracking.
Team Leadership & Project Management :
- Lead and develop a dynamic marketing team, overseeing projects from inception to execution.
- Ensure smooth execution of campaigns and maintain effective communication with stakeholders.
Operational Excellence :
- Oversee and refine marketing operational processes, including lead attribution and information flow.
- Build and implement frameworks to support scalability and enhance team efficiency.
Strategic Initiative Management :
- Lead strategic marketing initiatives from development through execution, collaborating with senior leadership.
- Support decision-making and program management to drive business growth.
Process Improvement & Reporting :
- Continuously review and improve marketing processes and procedures.
- Monitor partner performance and communicate insights to leadership.
Cross-functional Collaboration :
- Collaborate with key stakeholders across various departments to streamline projects and ensure consistent operations.
- Work with external vendors to support effective business operations.
Lead Attribution & Tracking :
- Develop and maintain systems for accurate lead tracking and reporting.
- Ensure seamless information flow from lead generation to conversion.
Day-to-Day Responsibilities :
- Manage the execution of marketing strategies across multiple channels.
- Focus on lead generation and customer acquisition.
- Oversee the deployment of digital content campaigns.
Must-Have Qualifications :
- Bachelor’s Degree in Marketing, Business, or a related field.
- Significant experience in marketing operations, with a focus on :
- Lead generation and management
- Email marketing campaigns
- CRM and digital demand generation
- Proven experience in leading and developing a marketing team.
- Strong background in digital analytics and marketing platforms.
- Experience in direct-to-consumer (D2C) marketing.
- Experience in the construction or retail industry.
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