Job Description
Job Description
Position : Channel Marketing Manager (Commercial)
Department : Marketing
Location : Johns Creek, GA
Position Summary :
The Channel Marketing Manager (Commercial) is responsible for driving growth and expansion in the commercial sectors, including healthcare, education, office buildings, quick-service restaurants, retail, and convenience stores.
This role focuses on strategic market penetration and the development of strong relationships with key partners such as architects, general contractors, and installers, as well as direct engagement with owners and developers.
Essential Duties and Responsibilities :
- Develop targeted marketing strategies for each key vertical within the commercial sector, understanding the unique needs and buying behaviors of each group.
- Build and maintain strong relationships with key channel partners including architects, contractors, installers, owners, and developers to increase market intimacy, enhance collaboration and drive market penetration.
- Ensure close alignment with the sales organization, coordinating marketing strategies with sales activities to optimize effectiveness and reach.
- Conduct comprehensive market research to identify trends, opportunities, and competitive threats within the commercial sector.
- Formulate robust market entry and expansion strategies, leveraging insights to tailor approaches to diverse commercial environments.
- Design and implement impactful marketing programs that effectively communicate value propositions and engage target audiences across multiple channels.
- Monitor and evaluate the effectiveness of marketing strategies, using data to drive decisions and adapt tactics for continuous improvement.
Qualifications :
- Extensive marketing experience within the building materials industry, particularly in commercial markets.
- Strong analytical skills, capable of in-depth market analysis and insight generation.
- Excellent communication skills with the ability to effectively influence and collaborate with various stakeholders.
- Demonstrated leadership skills with a track record of proactive project management and cross-functional teamwork.
- Ability to think strategically while executing tactically within a fast-paced, evolving environment.
- High proficiency in Google Suite, Microsoft Office, Adobe Creative Suite, and CRM systems; understanding of analytics platforms preferred.
- Proven track record of adapting new technologies to solve practical business challenges.
- Demonstrable experience in applying generative AI tools for enhancing business processes, specifically in marketing strategies, planning, and project management.
Education / Experience Required :
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum of 5-7 years in marketing, with significant experience in commercial channels.
Channel Marketing Manager
A company is looking for a Channel Marketing Manager to drive Partner Channel engagement and Salesforce-focused marketing activities. ...
Channel Marketing Manager (Commercial)
The Channel Marketing Manager (Commercial) is responsible for driving growth and expansion in the commercial sectors, including healthcare, education, office buildings, quick-service restaurants, retail, and convenience stores. Position: Channel Marketing Manager (Commercial). Minimum of 5-7 years i...
Channel Marketing Manager
Barco is seeking an experienced, innovative, and results driven Channel Marketing Manager to design and execute marketing initiatives with our Resellers in DACH & CEE that will drive growth through the channel. Partner with Barco sales leaders, channel team, and marketing team to create a channel ma...
Commercial Insurance Marketing Account Manager
Established agency seeking to hire a Commercial Insurance Marketing Professional to join our commercial team. The Marketing Account Manager is responsible for strategic quoting and marketing new and renewal business with appointed carriers and MGA relationships. Commercial INSURANCE Marketing- Hybri...
Marketing Operations Coordinator
A company is looking for a Marketing Operations Coordinator to support its marketing team. ...
Marketing Specialist
We are seeking an enthusiastic and detail-oriented Marketing Specialist to join our team. Marketing Collateral: Design and produce visually appealing marketing materials such as flyers, sales decks, and promotional content to support business development and recruitment efforts. The ideal candidate ...
Account Executive - Integrated Payments
As an Account Executive-Integrated Payments you will have the opportunity to build out a business within a business. PCI compliance and deposits money in your bank account while delivering smooth checkout experience. ...
Marketing Specialist
The Marketing Specialist for this stable 45+ year old company will have the opportunity to be exposed to many facets of marketing and really grow their skill set. Being the sole person responsible for working with top management in executing the company's strategic plans for our marketing effort...
Divisional Director of Sales & Marketing
The Divisional Director of Sales and Marketing is responsible for hands on sales execution and revenue generation at communities within your assigned portfolio and helping to implement necessary Phoenix sales systems. The Divisional Director of Sales and Marketing is responsible for overseeing sales...
Regional Director of Sales and Marketing -SC Residence Required
The Regional Director of Sales and Marketing will work closely with the Vice President of Sales and Marketing and the Home office team to ensure the highest level of Sales and Marketing support is provided, financial wellbeing of each community is reached, and business goals are met in accordance wi...