Function
Barco is seeking an experienced, innovative, and results driven Channel Marketing Manager to design and execute marketing initiatives with our Resellers in DACH & CEE that will drive growth through the channel.
Key Responsibilities
- Partner with Barco sales leaders, channel team, and marketing team to create a channel marketing strategy aligned with regional sales priorities
- Work with Resellers to maximize the leverage of the MDF program by aligning plans and activities with Barco’s channel growth strategy
- Lead and manage Reseller MDF budget and proposals : review of activities, support to plans’ implementation, proof of performance and claims
- Develop ways to measure, analyze, and report on channel marketing activities to drive improvement in programs and ROI.
- Partner with Channel Account Managers to plan and execute channel activities
- Work with Barco across the organization to translate campaigns, programs and product launches into channel marketing plans and actions
- Create marketing kits, tools, and resources to enable marketing of the Barco portfolio through the channel
- Work with channel partners and sales to understand the value proposition of Barco solutions and how they’re differentiated from other providers
- Manage partner communication strategy and execution to keep the channel informed, enabled and engaged
Your profile
- Bachelor’s degree required
- Master’s degree / MBA desired
- Minimum 1 years of channel marketing experience in the AV or IT industry
- Able to work well independently and in a team environment, and interact with individuals at all levels in the organization
- Ability to bring together key stakeholders to work together collaboratively in executing marketing activities
- Marketing strategy, planning, and execution
- Analytical and strategic skills in a strive to grow channel revenue and marketing database
- Project management
- Some graphic design and copywriting skills a plus
- Fluently speak and write English and German extra languages are a plus
- You are willing to travel up to 50% of your time
Let's "wow" you with
- A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
- A healthy working environment with interesting workshops and many more options as we care about your wellbeing.
- The opportunity to work for an international market leader where innovation matters.
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