Job Description
- Lead the strategic development and implementation of performance-driven paid media initiatives across multiple channels to surpass client KPIs and business objectives.
- Oversee the operational aspects of the paid media team, ensuring seamless execution of media plans and campaigns.
- Employ data-driven insights to continuously optimize media strategies and drive strategic advancement.
- Collaborate closely with clients and internal stakeholders to align paid media efforts with overarching business strategies and goals.
- Manage budget allocation and resource optimization to maximize campaign effectiveness and return on investment.
- Stay abreast of industry trends and emerging technologies, leveraging strategic insights to pioneer innovative approaches to paid media.
- Analyze campaign performance data to optimize media strategies and maximize ROI.
- Provide guidance and mentorship to junior team members to foster their professional growth
- Stay informed about industry trends and emerging technologies to identify opportunities for innovation and growth.
Qualifications
- Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
- 5+ years of account management experience in online advertising, direct marketing, SEM, or e-commerce; client and agency experience preferred
- 2-4+ years of digital marketing preferred with desirable focus on search engines, display and / or social media
- 3+ years of successful team management experience
- Demonstrated understanding of online marketing principles
- Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
- Understanding of best practices for leveraging paid social media for brand communication
- Must possess strong leadership skills and be comfortable presenting ideas to senior client management
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
- Strong organizational, problem-solving, and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
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