Role / Title : EVP, Executive Creative Director (Copy)Location : Blue Bell, PAHybrid : On-site 2-3 days a weekRate : Up to $225k DOE
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Clutch is searching for a passionate and experienced SVP, Executive Creative Director Copywriter to join our client's team and lead their copywriting efforts.
In this role, you will play a pivotal role in crafting compelling and persuasive messaging across all channels, ensuring their clients achieve their marketing goals.
Responsibilities :
Develop and execute strategic copywriting plans for a diverse range of pharmaceutical brands and products.Partner with creative directors, account teams, and medical / scientific teams to ensure copy adheres to brand strategy, regulatory requirements, and target audience needs.
Craft clear, concise, and engaging copy for various marketing materials, including websites, brochures, medical education materials, patient support programs, and social media content.
Demonstrate a deep understanding of the pharmaceutical industry, including disease states, treatment options, and healthcare professional (HCP) and patient communication best practices.
Stay up-to-date on current industry trends and regulations, including FDA guidelines and Direct-to-Consumer (DTC) advertising regulations.
Lead and mentor a team of copywriters, fostering a collaborative and creative work environment.Oversee the quality and consistency of all copy produced by the team.Qualifications :
15+ years of experience in pharmaceutical copywriting or a related field.Proven track record of developing successful marketing campaigns for pharmaceutical brands.
Strong understanding of the pharmaceutical industry, disease states, and HCP / patient communication.Exceptional writing skills with a focus on clarity, conciseness, and persuasion.
Experience with various copywriting styles and formats.In-depth knowledge of FDA and DTC advertising regulations.A collaborative and team-oriented work style.
Excellent leadership and communication skills.
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