Writer, Marketing Communications

Job Description

Job Description

POSITION DESCRIPTION

The Marketing Communications Writer supports business growth through creative, engaging and business-value-focused messaging.

This position will conceive and write various forms of marketing collateral (Content Marketing, Client Proposals, Internal Communications) within our brand voice, and collaborate with the team on developing and executing complex communication projects.

The Writer creates attention-grabbing copy that drives action for various buyer types, industries and marketing channels including enterprise content marketing, client proposals, lead nurturing, event marketing, multi-media account based marketing, social media and public relations.

POSITION REQUIREMENTS

• Bachelor’s degree or equivalent in Journalism, Marketing, Advertising, Public Relations or English.
• Minimum three years’ experience as a copywriter in an internal marketing department, advertising agency or similar environment.

B2B content marketing and proposal writing experience preferred.

• Proven experience writing short-form, business-value focused copy that drives action with target B2B prospects.
• Strong creative abilities, including the ability to develop innovative ideas and concepts.
• Strong business acumen and ability to research, understand and effectively communicate business strategy for large companies in a wide range of industries.
• Working understanding of effective communication styles and techniques, including conceptualization, copy outlining, writing, editing and proofing for all media (editorial articles, blog posts, social media, email, print, video and other electronic formats).
• Ability to understand content strategy and independently seek out existing content and perform the research needed to produce engaging and insightful copy.
• Ability to review own writing and critique it prior to presentation to internal and / or external clients.
• Ability to explain and create concept rationale to internal and / or external clients.
• Basic PC experience required. Software experience must include Microsoft Word and PowerPoint.
• Excellent verbal and written communication skills.
• Excellent organizational skills.
• Excellent copy editing and proofing skills.
• Ability to handle multiple priorities and manage personal workflow and schedules even in the midst of stressful and difficult circumstances.
• Ability to listen, understand and respond to external and internal customers’ needs in a timely manner; customer service experience in a service-related industry preferred.
• Ability to work the time necessary to complete projects and / or meet deadlines.

To perform this job successfully, an individual must be able to complete each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and / or ability required.

ITA Group, Inc. is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the Company will consider reasonable accommodations for qualified individuals with disabilities and encourage prospective employees and incumbents to discuss potential accommodations with the Company.

ABOUT ITA GROUP

ITA Group is an employee-owned engagement and loyalty company that provides data-driven solutions designed to uniquely motivate and inspire our clients’ employees, channel partners and customers.

Creating engaging employee experiences is at the heart of what we do and who we are, and we continuously evaluate our team member benefits to ensure our team members are cared for.

We offer an array of competitive benefits, including healthy retirement contributions, health, dental and vision insurance, paid parental leave, flexible work arrangements, Volunteer Time Off, paid sabbaticals, anniversary awards and more! Come join our team, recently recognized by several top organizations as a Great Place to Work.