Brand Manager

Job Description

Who we are :

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces.

From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look.

Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more.

As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $ billion.

Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at

Why work at Brady :

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed.

And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

What We Need :

The Brand Manager leads the strategy and development of marketing programs for one or more specific lines of business and / or multiple customer segments.

The Brand Manager will drive brand awareness, customer engagement and sales growth through a variety of direct marketing channels, including digital marketing, sales enablement and events.

We are looking for an energetic, ambitious, and creative individual with outstanding leadership, communication, project management, analysis and business skills.

A results-driven team player who can collaborate with stakeholders and prioritize projects to achieve desired outcomes will be most successful.

The Brand Manager will be part of the Marketing team and will report to the Senior Channel Marketing Manager.

What you’ll be doing :

Develop Marketing Strategies and Programs

• Define project objectives; Develop project timeline and provide status updates to stakeholders; Plan and allocate needed resources and budget to complete projects.
• Ensure branding, messaging and design are consistent and effectively represent the company, according to brand guidelines.
• Provide project management for the creative execution of all product launches, brand initiatives and marketing programs.
• Create, design and execute compelling and effective emails, landing pages, ads, blog articles and social media campaigns, maintaining a cohesive story across all channels.
• Develop, produce and publish marketing collateral materials including brochures, flyers, emails, ads and videos in collaboration with product management, marketing, graphic designers and other stakeholders.
• Provide direction for website updates.
• Develop the annual trade show program strategy and plan for the line of business. Recommend new shows to consider based on target audience and strategic fit, and identify shows that should be eliminated based upon inadequate results.

Share Performance & Insights

Analyze marketing campaigns and channel effectiveness. Produce and distribute monthly performance results to leadership and stakeholders.

Manage the budget for the line of business.

• Review and approve invoices for payment. Coordinate vendor setup.
• Continuously stay connected and informed about trends and best practices for marketing. Share highlights with colleagues.
• Leverage the voice of the customer regularly and use insights to develop or modify buyer personas, buyer journeys and marketing strategies.

Manage Business Processes

• Maximize the allocated marketing budget to focus on initiatives driving the most revenue, profit and brand awareness for the company.
• Develop processes to standardize and scale cross-functional, repeated tasks.

What you’ll need to be successful :

• BA / BS degree in marketing, business, communications or a related field.
• Minimum of 5 years of relevant experience in marketing working with a mix of the following experiences : direct marketing, digital marketing, communications, public relations, content marketing, trade shows, and strategic planning.
• Demonstrated ability to lead cross-functional project teams and collaborate with other departments to achieve shared goals.
• Experience with copywriting and developing brochures, ads, press releases, and promotions.
• Proven ability to create successful marketing campaigns from concept to completion.
• Demonstrated strong business judgment, analysis, and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
• Experience creating and maintaining project schedules using project management systems, such as Basecamp or SmartSheets.
• Strong analytical background with experience in developing reports and making data-driven decisions and recommendations for new opportunities.
• Experience with Magento and / or Shopify platforms
• B2B direct or channel marketing experience
• Technical proficiency with a variety of marketing and analytics applications, such as HubSpot and Google Analytics, MS Office tools (Word, Excel, PowerPoint), Adobe Acrobat, and experience is a plus.

Benefits :

• Complete insurance coverage starting on first day of employment medical, dental, vision, life
• 401(k) with company match
• Tuition reimbursement
• Bonus opportunity
• Vacation and Holiday pay

Li-Hybrid