Description
The Job
- Create and optimize welcome / onboarding programs and support for merchant adoption, as well as reactivation programs to reengage partners that have stopped utilizing Snap’s products.
- Identify, create and maintain engagement, retention and loyalty programs, including merchant communications such as monthly newsletters, seasonal outreach, and event communications.
- Work with the Lifecycle Marketing team to map journeys for relevant personas during various stages of the existing partner lifecycle.
- Collaborate closely with the large market partner team to craft an encompassing marketing strategy and implement diverse marketing initiatives across numerous channels.
- Develop and execute targeted marketing campaigns aimed at individual franchisee stores to drive merchant agreements at the store level.
- Orchestrate B2B campaigns to increase engagement with existing merchants
- Develop B2C content to support merchant partners in increasing consumer transactions through Snap financing solutions.
- Partner with brand marketing to create content supporting engagement and retention, and disseminate to partners through various communications channels.
- Conduct A / B testing to create data-driven strategies for hitting key metrics.
- Measure the impact of marketing activities on partner growth, retention, and advocacy, and communicate these impacts within the organization.
- Take diverse and complex sets of data from merchant partners, customers, and internal teams to uncover unmet marketing needs.
- Work closely with various leaders on special projects as assigned.
- 5+ years of relevant work experience in marketing.
- Experience working in B2B payment products / digital finance industry experience is preferred.
- Bachelor’s degree in a related field of study, or equivalent years of experience.
- High attention to detail, strong organizational and multi-tasking skills, resourceful, proactive, positive, strong follow-through, strategic mindset, team player, and highly professional.
- Strong get stuff done mindset and self-driven professional.
- Excited and motivated to work in a fast-paced, fun environment.
Why You’ll Love It Here
- Generous paid time off
- Competitive medical, dental & vision coverage
- 401K with company match
- Company-paid life insurance
- Company-paid short-term and long-term disability
- Legal coverage and other supplemental options
- Pet insurance
- A value-based culture where growth opportunities are endless
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